308381+-+Jeff


 * Animoto Clip (28/03/2011)**

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**Using Social Media for Restaurant or Hotel Marketing (28/03/2011**)
__Social Network - Facebook__

Facebook has more than 600 million active user, which is ranked the most used social networking worldwide. //Facebook// is a social utility that connects people with friends and others who work, study and live around them. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. Using Facebook as a marketing tool for restaurant can help spread the review and market the restaurant fast. Guest can add and like the restaurant page in facebook, give comment, feedback, and reviews about the restaurant, invite friends to the page if the restaurant is good. Using facebook is a great tool for word of mouth, and soon it will reach alot of people.

__Share - Youtube__

YouTube is a video sharing website on which users can upload, share, and view videos. There is more than 65,000 new videos were being uploaded every day, and that the site was receiving 100 million video views per day. You can share the video you watch in youtube to other Social Network like Facebook. Using Youtube to advertise could reach audience from youtube viewer as well as facebook in just a click.

__Micro-Blog - Twitter__

Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read messages called //tweets. Any restaurant and hotel can create an account in twitter// and get feedback and review from others who has been to the restaurant or hotel.

__Discuss - Skype__

Skype is a software application that allows users to make voice calls and chats over the Internet. Calls to other users within the Skype service are free, while calls to both traditional landline telephones and mobile phone can be made for a fee using a debit-based user account system. Skype has also become popular for its additional features which include instant messaging, file transfer, and video conferencing. Skype has 663 million registered users as of 2010. Hotel or restaurant can use skype for reservation purpose, delivery, room service by video call, for create an intimate personal service to the guest.

__Publish - Blog__

A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (art blog), photographs (photoblog), videos (video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts. Hotel or restaurant can use blog to promote or advertise their product using video, photo or music blog to advertise.

__Live Cast__

A broadcasting platform for live streaming of video online__.__

__MMO__

A massively multiplayer online game. A computer game in which a large number of players can simultaneously interact in a persistent world. Restaurant or hotel can use those largest online game with the most gamer to advertise their product.

**Group discussion (14/3/2011)**
http://www.luzern.com/en/welcome.cfm 1) What is behind it, who has voted, what is so special about this specific ranking, how important is this for tourism and hospitality

From the website, there a banner from trip adviser showing the winner of the top travelers choice destination awards 2010 which is Luzern. From our group discussion, since it is from trip adviser, we though that it would be the comment and review from travallers that voted luzern to be the top destination. But we found out that it is a paid advert through trip adviser to made luzern the top destination when we click on the banner link (http://www.tripadvisor.de/Owners).

=
The role that social media and Wikileaks have played in the ongoing unrest in Tunisia and Egypt is a message too powerful to be ignored. Perhaps it is a harbinger of a new world to come, more democratic and hopefully less corrupted. Its first signs can be seen on the streets of Cairo, but sooner or later they will be equally evident in the West. 2)What did social media do to tourism industry, showcase samples (http://www.the-vibe.co.uk/2011/02/08/egypt-social-media-and-wikileaks-a-world-war-of-words/) ======

it gives the reader a good general overview of the world of digital activism in the Middle East. The report looks at what is happing online in the Arab World, how Facebook and other social media are now beginning to define how people discover, share and communicate knowledge and information.


 * Egypt **

When former Egyptian President Hosni Mubarak stepped down from power after 14 days of ongoing protest last month, Google's Middle East and North Africa Marketing Director Wael Ghonim, a leader in the Egyptian uprising, told CNN that the Egyptian protestors had the Internet to thank for their victory. (http://www.tuftsdaily.com/mobile/news/egypt-libya-tunisia-twitter-revolutions-1.2511337)

**Libya**

Google executive [|Wael Ghonim] is still making the rounds, telling the world how he used a Facebook account to aid [|the Egyption uprising]. And before he’s through, we will similar events unfold in Libya. As tensions in the region increase and social media continues to play a significant role in the escalation, Libyan dictator Muammar Gaddafi has cautioned his citizens to hinder their Facebook use. Activist groups have been using the social network as well as Twitter to call for reform and support the efforts of [|Egypt’s own digital revolutionaries].

=
the importance of social media to these revolutions has been a prevalent — but also highly contested — theory. How big a role technology played in these revolutions remains an open−ended question, said James Ennis, an associate professor of sociology at Tufts.======

2) What did social media do to tourism industry, showcase samples

Many countries, hotels, travel agent has been using social media to promote or advertise. People now can stay at home, without going out to travel agent to book for a holiday trip. With just one click, you can find information on place you want to go from facebook, youtube, tweeter, and forum for promotion, review from other people about the places, good places that you must go visit, how to go to the places and so on. Hotel has been using facebook or youtube to promote their hotel and it is easy now for people to find out the review of a hotel you going to stay. We can now book air, bus, train ticket online, book hotel online, and plan your trip online, with reviews, advise and feedback from other people in trip adviser without going to a travel agent to plan for your trip.


 * Trip adviser (http://www.tripadvisor.com.sg/)**

Trip adviser is one website that you can, book hotel**,** transport, get travel guide, find the best restaurant, view comment and review about restaurant, hotel and places you want to go all in one stop. Trip adviser uses facebook to promote their website, giving us the best deal, promote and special offer and getting information from other people in facebook. http://www.facebook.com/#!/CitiesIveVisited

3)How active are yourself in Web2.0, what role does it play in your life (private, student)?
Very active, everyday and every hour. A tool that help me communicated, with family and friends, get to know more about the outside world, things that happened around me.

__**Google Adwords (15/3/2011)**__

__ **Meta-tags (4/3/2011)** __

Meta-Tags

Restaurant: Le Amis []

Restaurant: Iggy's []

Keyword code < meta http-equiv = Content-Type content = "text/html; charset=iso-8859-1" > < TITLE >Les Amis Group

code This restaurant show no keywords, in their page source.

Shown in google: The Whole page of google are all the link of Le amis restuarant The description for the first few link are ==> All rights reserved ©2005. //Les Amis// Group of Restaurants CRN: 199302687M | Designed & Maintained by Pentacle Ideation.

Restaurant: Iggy's []

keywords: code < meta http-equiv = "Content-Type" content = "text/html; charset=ISO-8859-1" /  > Iggy's < meta name = "description" content = "Welcome to Iggy's!" / >        < meta name = "keywords" content = "Iggy's, Iggys, Singapore, Restaurant" >

code

Shown in google: The Whole page of google are all the link of Le amis restuarant The description for the first few link are ==> Welcome to //Iggy's//! Our current menus and updated wine list can be found under " Menus" and "Wine List", respectively. Information regarding bookings for.


 * HOW TO BUILD A WEBSITE (01/03/2011)**

Step 1 - Hosting:

Hosting is where you put your website and all the Web pages. While it's possible to build a website on your personal computer and never move it online, it's somewhat pointless. No one but you will ever be able to see it. So the first thing you'll want to do is find a Web hosting provider.

There are several type of web hosting:


 * Standard Web hosting
 * Dedicated
 * Virtual
 * Shared Hosting

Step 2 - Do You Need a Domain Name?:

You don't need a domain name to put up a website. You can put up a site on free hosting or even paid hosting plans without a domain name. A domain name provides extra branding for your site and makes it easier for people to remember the URL. But domain names cost money, typically between $8 and $35 a year.
 * Get a URL that People can Find
 * Buy a Domain Name with Network Solutions
 * Register a Web Site Domain - Video

Step 3 - Plan Your Website:

Once you've gotten a domain and decided on your URL, you can start planning your site. You need to decide: If you can recognize page types, you'll be able to recognize what types of pages you need for your site. Play the Web Page Types game.
 * Type of site - Most websites are either news/information, product, or reference sites. As such they each have a slightly different focus.
 * Navigation - The navigation affects the information architecture of your site.
 * Content - Content is the actual pages you'll be building.

Step 4 - Build Your Website Page by Page:

Building a website reStep 5 - Publish Your Website: Publishing your website is a matter of getting the pages you created in step 4 up to the hosting provider you set up in step 1. You can do this with either the tools that come with your hosting service or with FTP clients. Knowing which you can use depends upon your hosting provider. Contact them if you are not sure. quires that you work on one page at a time. To build your site you should be familiar with:


 * Design Basics - The elements of good design and and how to use it on websites.
 * Learning HTML - HTML is the building block of a Web page. While it's not absolutely required, you'll do better if you learn HTML than if you don't.
 * Learning CSS - CSS is the building block of how pages look. And learning CSS will make it easier for you to change your site's look when you need to.
 * Web Page Editors - Finding the perfect editor for your needs will help you learn design, HTML, and CSS.

Step 6 - Promote Your Website:

The easiest way to promote your website is through search engine optimization or SEO. You build your Web content so that it ranks well in search engines. This can be very difficult, but it is inexpensive and can result in good results if you work at it. Other ways to promote your site include: word of mouth, email, and advertising. You should include your URL on all professional correspondence and whenever it makes sense in personal messages. I put my URL in my email signature along with my email address.

Step 7 - Maintain Your Website: Maintenance can be the most boring part of website design, but in order to keep your site going well and looking good, you need to do it. Testing your site as you're building it and then after it's been live for a while is important. And you should also work on content development on a regular basis.

Reference http://webdesign.about.com/od/beforeyoustartawebsite/p/build_website.htm


 * WEB HOSTING GROUP 3 (24/2/2011)**

**Compare the following hosting option:** · **Standard webhosting**

- __Definition__ A web hosting service is the process of storing, managing and maintaining files for one or more websites. It is a type of internet hosting service that allows individuals and organization to make their own website accessible via the World Wide Web. Web hosting is companies that provide space on a server they own or lease for use by their clients as well as providing internet connectivity, typically in data centre. - __Advantages__ Much easier to manage, inexpensive, controllable, manageable - __Disadvantages__ If you want to change something at a higher level (like changing the control panel) you can't. You can NOT change root. - __Price__

Domain Name: $9/year Hosting: $75 to $200 a year (depending on traffic and website feature) · **Dedicated (web) hosting**

- __Definition__

In the Web hosting business, a dedicated server is typically a rented service. The user rents the server, software and an Internet connection from the Web host. - __Advantages__ · Stability, reliable and secure than shared hosting services · Not easy to get overloaded due to an excess number of website being hosted on one server. · Not worrying of server having bad coding or scripts · allows a customer to customize their hosting experience · good performance and how well a website can serve their visitors or their own customers. · Fast and efficient - __Disadvantage__ · Costly · The need of depending the host to maintain the server and their hosting equipment · do not have physical access to the server - __Cost__

· $1188 and above per year · **Virtual (Web) hosting**

Virtual hosting is the provision of Web [|server] [|hosting]  services so that a company (or individual) doesn't have to purchase and maintain its own Web server and connections to the Internet. A  virtual host will provide its customers with  [|domain name]  registration, file storage and directory services for the files that Web page is built from,  [|e-mail]  services and even Web site design and creation services if the customers want someone else to build their Web sites. Some virtual hosting providers make it possible for customers to have more control of their Web site file system, e-mail names, passwords, and other resources and say that they are providing each customer a [|virtual server]  - that is, a server that appears to be entirely their own server. When a customer does indeed want to have its very own server, some hosting providers allow the customer to rent a [|dedicated server]  at the hosting provider's location. If a customer is allowed to place their own purchased equipment at the provider's location, this is known as colocation Virtual hosting doesn't mean that customers on the same server can access each other's Websites. Customers can manage only their own section of the server, usually by using a Web-based control panel. Control over the server itself remains with the hosting provider. Virtual hosting is usually the best and most cost-effective choice for basic hosting needs. Because it uses only part of a server's resources, virtual hosting is cheaper than dedicated hosting. The Web-based control panel typically makes virtual hosting easier as well. __ - Advantage __ -- Affordable Price: since the host companies do most of the maintenance on their machines, the company hosted does not then have to hire their own technical staff or have to visit dealers for repairs when things go wrong. This helps cut down greatly on personnel costs. -- Provides enough disk space, bandwidth and functionality __ - Disadvantage __ -- Every website shares the operating system there is the possibility that what your website needs to use may not be there for actual usage -- If there is a problem with one website, it is likely that all websites on that server will also deal with an issue. __ - Cost __ 

**Shared (Web) hosting** - General Info - own partition, share section on the server - hosting provider in charge of managing, installing, security, maintenance, and technical support of the server - Most servers based on Linux operating system, LAMP - Wide-ranging for shared hosting providers - function through 'pay per click' advertising - Price Range: $2.49-$11.99 per month - Server can be made through either IP-based or name-based

- **Web-based control panel system**

- cPanel - DirectAdmin - Plesk - InterWorx - H-Sphere

__- Advantages__

- most economical option - Reliable quality of the host - sharing the overall cost of server maintenance

__- Disadvantages__

- no control over the server - restriction to extensive software usage - usage limits

-inexpensive - controllable - manageable || -If you want to change something at a higher level (like changing the control panel) you can't. You can NOT change root. || $75 to $200 || Unlimited ||  || -Not easy to get overloaded due to an excess number of website being hosted on one server. -Not worrying of server having bad coding or scripts -allows a customer to customize their hosting experience -good performance and how well a website can serve their visitors or their own customers. -Fast and efficient || -Costly -The need of depending the host to maintain the server and their hosting equipment -do not have physical access to the server || $1188 || Unlimited (Depend of the cost) ||  || -- Provides enough disk space, bandwidth and functionality  ||   -- Every website shares the operating system there is the possibility that what your website needs to use may not be there for actual usage -- If there is a problem with one website, it is likely that all websites on that server will also deal with an issue. || $348-$539.40 || Unlimited (Depend of the cost) ||  || - Reliable quality of the host - sharing the overall cost of server maintenance || - no control over the server - restriction to extensive software usage - usage limits || $29.88-$143.88 || 300GB to unlimited ||  ||
 * || Definition || Advantages || Disadvantages || Cost per yr || space || Server Management ||
 * Standard webhosting || A web hosting service is the process of storing, managing and maintaining files for one or more websites. It is a type of internet hosting service that allows individuals and organization to make their own website accessible via the World Wide Web. Web hosting is companies that provide space on a server they own or lease for use by their clients as well as providing internet connectivity, typically in data centre. || -Much easier to manage
 * Dedicated (web) hosting || dedicated server is typically a rented service. The user rents the server, software and an Internet connection from the Web host. || -Stability, reliable and secure than shared hosting services
 * Virtual (Web) hosting ||  Virtual hosting is the provision of Web  [|server] [|hosting]  services so that a company (or individual) doesn't have to purchase and maintain its own Web server and connections to the Internet.   ||   -- Affordable Price: since the host companies do most of the maintenance on their machines, the company hosted does not then have to hire their own technical staff or have to visit dealers for repairs when things go wrong. This helps cut down greatly on personnel costs.
 * Shared (Web) hosting || own partition, share section on the server || - most economical option
 * Group 3 assignment (17/2/2011)**

__**Job Specification and description**__

**Jakarta Hotel** **Hotel Revenue Manager Job**

**Title Revenue Manager** **Department(s) Revenue Dept** **Reports to Head of Revenue Dept**

**Summary of Job Specification** · At least a Bachelor’s or Master’s Degree in accounting, auditing and mathematics · Or minimum 2 years in a sales/client relations/account management position. Hotel Sales and/or Revenue Management skills a plus. · At least 3 to 5 year experience in any Hotel establishment · Proficient in Microsoft Word, Excel, Outlook and Power Point. Knowledge of GDS (Global Distribution Systems) a plus. · Minimum 310,000,000 Rupiah to 620,000,000 Rupiah · Must organize and possess high analytical skill, results-oriented, with excellent oral and written communication skills · Relationship skills – An essential skills that is needed in managing people and building relationship · Creative thinking – Possess good innovative thinking to develop and implement strategies to in profitability · Effective sales ability · Property management experience - Possess property management background and understanding characteristic in the hotel market. · Training experience – Good teaching skill · Solid communication skill – Excellent in communication and listener · Must have excellent sales, negotiation, presentation and problem solving skills · Must be a self-starter who is able to work with limited guidance and a team player http://www.4hoteliers.com/4hots_fshw.php?mwi=1762, last accessed 18.02.11 http://www.hotel-online.com/News/PR2006_4th/Oct06_RevenueManager.html, last accessed 18.02.11 http://www.indeed.com/q-Revenue-Manager-jobs.html, last accessed 18.02.11 http://jobs.hyatt.com/, last accessed 18.02.11
 * References**

**Jakarta Hotel** **Hotel Revenue Manager Job**

**Title Revenue Manager** **Department(s) Revenue Dept** **Reports to Head of Revenue Dept**

**Hotel Summary** We are an individually owned 5 stars hotel with 200 room’s, located in Jakarta which is not part of any chain finding a Revenue Manager with the follow job description and specification.

**Summary of Job Description** Working as part of team to create strategies plan in order to maximize the room revenue on a daily, monthly and annual basis. You are also required to understand our hotel, the market we are in, technology, and have unique revenue knowledge of economics. You will be in charge of a team of 3 reservationists that will support you in maximising occupancy and revenue in our 200 bedroom city of Jakarta 5 star hotels.

** Tasks ** · Determine appropriate pricing based on market condition and competitive environment · A clear understanding of the hotel, its current market, economic status, and current accessibility to technology and database. · Understanding how the other hotels in the areas pricing themselves · Manage day to day pricing and inventory decision · Able to sell the room to the last minute of that day to gain the most out of that day · Developing promotional activity · Forecasting with the room revenue as accurate as possible, which will help other manager and owners make decisions about the rest of the business. · Providing reports assisting sale and marketing departments with ideas on how to position a property · Well aware of how other departments of the hotel are pricing themselves to set the same image of the property. · The job involves gathering not only outside information but also the insights of the hotel to set a higher rate standard than the competitors. · Working knowledge of revenue management strategy · Assisting business or individual file their tax returns · Delivering optimized daily rate recommendation anytime as new information becomes available · Responsible for maximizing revenue capability of the room revenue of the property on daily, monthly, and annual basis. · Monitoring RevPAR index and provide critical analysis of hotel performance · Involves taking over the responsibility of reservations department manager. This involves hiring, training, disciplining and firing of the reservation sales staff. · Developing close relationship with third party Intermediaries to for an opportunity to maximize the opportunities with other distribution channels · To reflect and enhance the hotel's mission statement and objectives in all activities. · To attend meeting as required by management. · Compare month and commentary on accommodation revenue and segmentation, geographical statistics, market share, room hire and distribution accounts for inclusion in the hotel monthly management report · Analyse reservation entered on a daily basis to check rates sold and quality of reservation · To be a key member of the hotel business planning team and assist in the completion of the hotel budgets, with responsibility for the revenue budgets for both accommodation and room hire · Ensure effective systems are implemented and maintained for all gruops, tour, C&E business to maximise revenue.

http://www.hcareers.com/us/Industry/HotelCasino/tabid/172/Default.aspx, last accessed 18.02.11 http://www.hotel-online.com/News/PR2006_4th/Oct06_RevenueManager.html, last accessed 18.02.11 http://www.ehow.com/about_6545224_hotel-revenue-manager-job-description.html, last accessed 18.02.11 http://hospitalityjobsireland.com/files/art_files/159.pdf, last accessed 18.02.11 http://www.jobdescriptiontemplate.info/manager/Revenue-Manager-Job-Description.htm, last accessed 18.02.11 http://www.ehow.co.uk/about_6372802_revenue-manager-job-description.html, last accessed 18.02.11 http://www.bayt.com/en/job/?xid=1591315, last accessed 18.02.11 http://www.jobbankusa.com/workhomejobs/oct30/area_revenue_manager.html, last accessed 18.02.11
 * References**