308364

Chan Yao Ping, Germaine

= __ Step to Build your Websites __ = Domain Name: Registration of URL – Uniform Resource Locator (one IP number that defines the specific location of the URL)

1. Define Objectives of Website - Define goals and objectives - Derive the objective of the content and the design of the website - Identify the main purpose of the website

2. Design Webpages - Design and develop the layout and theme of the website Type of site (html, asp, php, with or without database, open source - //Joomla//, paid programs – Dreamweaver, etc.) Design Basic, Learning html, Learning CSS - Cascading Style Sheets and Webpage Editors - Using multimedia tool such as graphics, animation or music

3. Structure Webpage - common header, footer and navigation menu - Building the page by using tables, graphics, music, animations and etc.

4. Download an HTML editor from the web - HTML editor from the net. - Generates a computer program in HTML using a sophisticated word processor

5. Construct your site - HTML editors allows you to insert images into the body of a document and create hyperlinks to other pages - permit you to reference a file to be used as a background image

6. Find a web server where site can be published - Internet service provider (ISP) that you use for Internet access might provide free web hosting to its customers - professional web hosting companies that offer inexpensive hosting packages with advanced features (for under $10 per month)

7. Copy & Upload pages to the web server - Copying files from your hard drive to the server - Test your page on the web server and make certain that it functions properly and that all files have uploaded correctly

Reference [|www.build-website.com]

= = =**__Website – Restaurant__**=

Restaurant: Timbre, Singapore [] Competitors: Harry’s, Singapore [] Wala Wala, Singapore [] Comments: Timbre: 

Harry’s: code < META name = "keywords" content = "Singapore's Favourite Bar, Live Music, Live Sport, Great Food, Great Service, Great Ambience" / > code Wala Wala: code < meta name = "keywords" content = "balaclava,wala,yoshida,barstop,shiro,bar,party,night,beer,singapore,imaginings,bands,music" > code From above example, Timbre did not include any //meta// keywords to narrow their search in search engines. This has posed a disadvantage to them as compared to its competitors, Harry’s and Wala Wala. The meta name in Harry’s and Wala Wala have included their keywords to aid in marketing. Keywords such as Singapore’s favourite bar, music, band, food, bar and etc. With that, it is recommended that Timbre should consider including the meta name, keywords to better improve their marketing strategy.

__Reference:__ [] [] []

=__Luzern Tourism Page - TripAdvisor: Travellers' Choice Destinations 2010 (Winner)__=

- What is behind it? - Who has voted? - What is so special about this specific ranking? - How important is this for tourism and hospitality?
 * __Questions:__**

__**Answers:**__ - It is a program hosted by TripAdvisor - TripAdvisor is the largest travel site, assisting travelers to gather travel information, reviews, related travel information and interactive forum - Voted by the public - Comments posted by travelers with experiences (are generally genuine, not a paid application) - Popular among people who need advices, comments and reviews on the place of travel destination - A tool used to help promote destination image and increase public awareness of tourist location - A useful and popular tourism and hospitality promoting tool

__Reference:__ http://www.luzern.com/en/welcome.cfm