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Chong Qiumin, Jill-Mynn

__**Animoto Clip**__

media type="custom" key="8993528"

**__Google Adwords__**



__** Meta tags **__ Restaurant: The White Rabbit (Singapore) Website link: []

It can be seen that the restaurant has made good use of Meta tags for their website. Title is the restaurant name itself. Easy for users to be directed to their webpage if they type the name as the keyword in the search engine. It appears as the first link in Google.  <  title >  The White Rabbit  title  > Good - They are relevant keywords that are useful in describing the restaurant such as their location (Dempsey), type of cuisine (Classic European food) and the types of events that can be held there. The focus of the restaurant is for people looking to hold private, corporate parties or a unique place for dining as it is a restaurant in a church. Bad - I personally feel that the keywords are targeted at users who already knew of the existence of the restaurant name or can only be directed there if the user types in the location. The website does not appear if I were to type European Cuisine which is a more general key term that users wanting to look for new restaurants would use. It does not include the restaurant's signature dish or any specific food as well. If the user were to search base on the type of food to look for restaurants, it would not reflect on the top of the page of Google.  < meta  name  ="keywords"  content  ="white, rabbit, white rabbit, restaurant, classic, European, comfort, food, coctails, rabbit hole, dj, events, wedding, party, dempsey, st james kindergarten, bar, old, chapel, singapore, church, unqiue, receptions, 39C harding road, " >
 * Title**
 * Keywords**

Good - Short, catchy and relevant.  < <span class="HTML_ELM"> meta <span class="HTML_ATR"> name  =<span class="HTML_VAL">"description"  <span class="HTML_ATR"> content  =<span class="HTML_VAL">"Introducing... The White Rabbit, a restaurant & bar housed in an awe-inspiring and beautifully-restored old chapel located off the Dempsey area in Singapore. We serve a fresh take on both classic European comfort food and age-old cocktails - all inspired by the past, while cleverly showcasing the present.     __** How to build a website **__ Hosting is a service which allocates space for customers to showcase their webpage on computer servers. There are different types of hosting options: from very expensive commercial Web hosts to free Web hosts.
 * Description**
 * Step 1 - Selecting a Hosting Provider**

This includes: -Free Web Hosts It may however, be required to include a banner or icon somewhere on the page to promote the free hosting service or their sponsors.

-Standard Web Hosting -Dedicated (Web) Hosting -Virtual (Web) Hosting -Shared (Web) Hosting

-Is there a need for a domain name? It costs money to have one. There are other alternatives such as Subdomain which is connected with free Web Hosts. To get a domain name, you have to get a registration of URL (Uniform Resource Locator) (IP).
 * Step 2 - Domain Name **

-Type of site (html, asp, php, with or without database, open source [Joomla], paid programs: Dreamweaver, etc.)
 * Step 3 - Plan your website **

-Navigation: It is important to ensure that you align the header, footer and navigation menu using tables or division which can be easily generated from most HTML Editors

-Content: The mood should be determined in designing of the website, for example, whether it should be professional, informal or high-tech. It is important to note that the same theme should be used throughout to ensure consistency with the font and graphics. The textual content must also match your objectives and suit your target audience.

Design Basics Learning html – webpage editor Learning CSS (Cascading Style Sheet) – separation of the graphic Webpage Editors
 * Step 4 - Build your Webpage **

Find a web server where your site can be published
 * Step 5 - Publish the Webpage **

-The Internet service provider (ISP) used for Internet access might provide free web hosting to its customers. -Alternatively, there you can also use FTP (File Transfer Protocol) such as Dreamweaver (Macremedia) or File zilla which is free and easy to use.

Web page promotion entails registering your URL with one or more search engines and portals. Most major search engines charge a fee for the registration. Search engines can be national, international, of subject specific. When building the database indexes, many search engines also consider meta tags or descriptions using HTML statements that are invisible to the visitor. They are used as the page summary in search engines.
 * Step 6 - Promotional, Marketing and Maintenance **

<span style="font-family: 'Calibri','sans-serif'; font-size: 11pt;">References: <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt;">[] (Last accessed: 2/3/11)