308370

Group Discussion (20/02/2011) **group members:** **Ralph leung** **Sophia Toh** **Joe** **Jeremy Heng** **Kim YoungJun**

__Job Responsibilities __

**Retrieve Data **  § acumen in understanding the needs of customers  § collate sensitive information combined with internal information to mark out effective strategies  § verifying the output data to detect inconsistencies and errors . **Analyze Data **  § predict future trends of the market base on clarifying the needs of the market **Reports and Presents Data Analyses **  § upgrades reports improve the quality of the report in other to ensure quality customer presentations. <span style="display: block; line-height: 150%; margin-left: 62.25pt; text-align: justify; text-indent: -18pt;"> § <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">generate weekly reports base on analyzing the current situation of the hotel in order to improve the profitability to the maximum level <span style="display: block; line-height: 150%; margin-left: 62.25pt; text-align: justify; text-indent: -18pt;"> § **<span style="color: #333333; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">G **<span style="color: #333333; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">enerate monthly report of profit **<span style="color: #333333; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">General Requirements/Competencies ** <span style="display: block; line-height: 150%; margin-left: 62.25pt; text-align: justify; text-indent: -18pt;"> § <span style="color: #333333; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Generate periodical reports. <span style="display: block; line-height: 150%; margin-bottom: 0cm; margin-left: 62.25pt; margin-right: 0cm; margin-top: 0cm; text-align: justify; text-indent: -18pt;"> § <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Assisting sales and marketing department on positioning (distributing) – revenue manager should know when the slow period of business is, so marketing team can react to it <span style="display: block; line-height: 150%; margin-bottom: 0cm; margin-left: 62.25pt; margin-right: 0cm; margin-top: 0cm; text-align: justify; text-indent: -18pt;"> § <span style="color: #333333; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Interprets and clarifies data as necessary. <span style="display: block; line-height: 150%; margin-left: 62.25pt; text-align: justify; text-indent: -18pt;"> § <span style="color: #333333; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Demonstrates ability to generate reports using advanced functions in software, and/or writing complex queries; identifies information required to complete reports. <span style="display: block; line-height: 150%; margin-left: 62.25pt; text-align: justify; text-indent: -18pt;"> § <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">review reports to detect the inaccuracy or incompleteness. Identify problems in the report <span style="display: block; line-height: 150%; margin-left: 62.25pt; text-align: justify; text-indent: -18pt;"> § <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">synthesize and organize information to create general conclusions, propose decisions and recommendations. <span style="display: block; line-height: 150%; margin-left: 62.25pt; text-align: justify; text-indent: -18pt;"> § <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">acumen in combining all the possible methods to improve the room rate. <span style="display: block; line-height: 150%; margin-left: 62.25pt; text-align: justify; text-indent: -18pt;"> § <span style="color: #333333; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">perform a general understanding of various sources of information or data that are related to a problem and possible strategies for integrating this information. **<span style="color: #333333; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Education and Experience ** <span style="display: block; line-height: 150%; margin-left: 62.25pt; text-align: justify; text-indent: -18pt;"> § <span style="color: #333333; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Degree level is an advantage <span style="display: block; line-height: 150%; margin-left: 62.25pt; text-align: justify; text-indent: -18pt;"> § <span style="color: #333333; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Minimum 5 year experience of revenue management in 5 star hotel. <span style="display: block; line-height: 150%; margin-left: 62.25pt; text-align: justify; text-indent: -18pt;"> § <span style="color: #333333; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Fluent in English, bahasa indonesia is a must.

**Job Specification**


 * **Excel in mathematics** (<span style="font-family: 'Times New Roman',serif;">Revenue Manager Job Description, ehow 2010)
 * **Should be organized** (<span style="font-family: 'Times New Roman',serif;">Revenue Manager Job Description, ehow 2010)
 * **High analytical skill** (<span style="font-family: 'Times New Roman',serif;">Revenue Manager Job Description, ehow 2010)
 * **Be able to make decision based on statistical trends** (<span style="font-family: 'Times New Roman',serif;">Ten vital skills for the perfect hotel revenue manager, tnooz 2010)
 * **Be able to take risks, without fear, with new strategies and techniques to analyze the outcome** (<span style="font-family: 'Times New Roman',serif;">Ten vital skills for the perfect hotel revenue manager, tnooz 2010)
 * **Capable of presenting and defending his model and decisions** (<span style="font-family: 'Times New Roman',serif;">Ten vital skills for the perfect hotel revenue manager, tnooz 2010)
 * **Decent communication skills** (<span style="font-family: 'Times New Roman',serif;">Revenue Manager Job Description, ehow 2010)
 * **Needs to be strong enough to say NO to the sales department, and even the general manager** (<span style="font-family: 'Times New Roman',serif;">Ten vital skills for the perfect hotel revenue manager, tnooz 2010)
 * **Trustworthy** (<span style="font-family: 'Times New Roman',serif;">Ten vital skills for the perfect hotel revenue manager, tnooz 2010)
 * **Able to understand the dynamics and specifics of other departments** (<span style="font-family: 'Times New Roman',serif;">Ten vital skills for the perfect hotel revenue manager, tnooz 2010)
 * **Able to work alone and in a team** (<span style="font-family: 'Times New Roman',serif;">Ten vital skills for the perfect hotel revenue manager, tnooz 2010)
 * **Good to have working experiences in accounting firms or banks** (<span style="font-family: 'Times New Roman',serif;">Ten vital skills for the perfect hotel revenue manager, tnooz 2010)
 * **<span style="font-family: 'Times New Roman',serif; line-height: 150%;">Strong analytical, leadership skills **<span style="font-family: 'Times New Roman',serif; line-height: 150%;"> (www.starwood.taleo.net)
 * **<span style="font-family: 'Times New Roman',serif; line-height: 150%;">Good problem solving and presentation **<span style="font-family: 'Times New Roman',serif; line-height: 150%;"> skills (www.starwood.taleo.net)
 * **<span style="font-family: 'Times New Roman',serif; line-height: 150%;">Ability to manage databases proficiently **<span style="font-family: 'Times New Roman',serif; line-height: 150%;"> (starwood.taleo.net)
 * **<span style="font-family: 'Times New Roman',serif; line-height: 150%;">Ability to work independently and under stressful situations **<span style="font-family: 'Times New Roman',serif; line-height: 150%;"> (www.gemini.com.hk)
 * **<span style="font-family: 'Times New Roman',serif; line-height: 150%;">A creative person with a detail-minded to ensure the perfection of the given tasks. **<span style="font-family: 'Times New Roman',serif; line-height: 150%;"> (www.gemini.com.hk)
 * **<span style="font-family: 'Times New Roman',serif; line-height: 150%;">Proficient in Microsoft Office (specifically Excel and Access) **<span style="font-family: 'Times New Roman',serif; line-height: 150%;">(www.gemini.com.hk)
 * **Have a bachelor’s or master degree focusing on accounting, auditing, mathematics, customer service and business administration** (<span style="font-family: 'Times New Roman',serif;">Revenue Manager Job Description, ehow 2010).

<span style="font-size: 1.3em; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">Group Discussion (28/02/2011) **group members:** **Ralph leung** **Sophia Toh** **Joe** **Jeremy Heng**

==<span style="font-size: 1.3em; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 24px; margin-bottom: 0.1pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0.1pt;">Dedicated Hosting ** == <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin: 0px; padding: 0px;">With dedicated hosting, your web site is hosted on a dedicated server <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin: 0px; padding: 0px;">2400 USD per year **<span style="font-family: 'Times New Roman',serif;">Virtual web hosting ** Virtual hosting is the provision of Web <span style="background-attachment: initial; background-clip: initial; background-color: initial; background-origin: initial; background-position: 100% 50%; background-repeat: no-repeat no-repeat; cursor: pointer; padding-right: 10px;">[|server] [|hosting] services so that a company (or individual) doesn't have to purchase and maintain its own Web server and connections to the Internet. <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin-bottom: 0.1pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0.1pt; padding: 0px;">Cost: 53.4 USD per year <span style="line-height: 19px; margin-bottom: 0.1pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0.1pt; padding: 0px;">**<span style="font-family: 'Times New Roman',serif; line-height: 19px;">Shared Hosting ** <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin-bottom: 0.1pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0.1pt; padding: 0px;">Shared hosting, your web site gets its own domain name, and is hosted on a powerful server along with maybe 100 other web sites. 47.40 USD per year **Standard web hosting** This is the most common form of paid web hosting. Paying specific amount of server space on a web hosting system, and they provide u with high-speed servers, software and other amenities. Cost: 41.4 USD per year
 * <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Advantage || <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Disadvantage ||
 * <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Good for large business || <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Expensive. ||
 * <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Good for high traffic || <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Requires higher skills. ||
 * <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Multiple domain names. ||  ||
 * <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Powerful email solutions. ||  ||
 * <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Powerful database support. ||  ||
 * <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Strong (unlimited) software support. ||  ||
 * <span style="line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Advantage || <span style="line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Disadvantage ||
 * <span style="line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">The capabilities of independent operation with its own operating system || <span style="line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Limited RAM ||
 * <span style="line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Low cost || <span style="line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Limited server disk space and limited central processing time ||
 * <span style="line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Single physical web server ||  ||
 * <span style="line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Easily modify ||  ||
 * <span style="line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Very flexible and convenient usage ||  ||
 * **<span style="font-family: 'Times New Roman',serif; line-height: 19px;">Good: ** || **<span style="font-family: 'Times New Roman',serif; line-height: 19px;">Bad: ** ||
 * <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin: 0px; padding: 0px;">Low cost. Cost is shared with others. || <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin: 0px; padding: 0px;">Reduced security due to many sites on one server. ||
 * <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin: 0px; padding: 0px;">Good for small business and average traffic. || <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin: 0px; padding: 0px;">Restrictions on traffic volume. ||
 * <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin: 0px; padding: 0px;">Multiple software options. || <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin: 0px; padding: 0px;">Restricted database support. ||
 * <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin: 0px; padding: 0px;">Own domain name. || <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin: 0px; padding: 0px;">Restricted software support. ||
 * <span style="font-family: 'Times New Roman',serif; line-height: 19px; margin: 0px; padding: 0px;">Good support ||  ||
 * <span style="line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Advantage || <span style="line-height: 19px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Disadvantage ||
 * In control of what is already installed on the plan by the provider || Cannot change something at a higher level ||
 * Easier to manage ||  ||

=**Individual work - Web page building(02/03/2011)**=

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 115%;">Step 1: **Hosting**

Hosting is where you put your website and all the Web pages. While it's possible to build a website on a personal computer and never to move it online, it is somewhat pointless. No one but oneself will ever be able to see it. So the first thing to do is to find a Web hosting provider. Refer to previous wiki post (http://ict11a.wikispaces.com/308370) on how to host a website/web page.

Step 2: **Domain Name**

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">A domain name is not required to put up a website. A site can be put up on free hosting or even paid hosting plans without a domain name. A domain name provides extra branding for the site and makes it easier for people to remember the URL. But domain names cost money, typically between $8 and $35 a year.

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Step 3: Planning of Website

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Once a domain name and the URL is decided, planning of site can begin. One will need to decide: <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">If one can recognize page types, he/she willl be able to recognize what types of pages is needed for the site. Play the Web Page Types game.
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Type of site - Most websites are either news/information, product, or reference sites. As such they each have a slightly different focus.
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Navigation - The navigation affects the information architecture of one’s site.
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Content - Content is the actual pages one will be building.

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Step 4: **Building Website Page by Page**

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Building a website is best done by working on one page at a time. To build the site one should be familiar with:
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Design Basics - The elements of good design and and how to use it on websites.
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Learning HTML - HTML is the building block of a Web page. While it's not absolutely required, one will do better if he/she learn HTML.
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Learning CSS ( [[file:///C:/Users/Jeremy/Desktop/IMI/ICT/www.csstutorial.net|www.csstutorial.net]] ) <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;"> – CSS (Cascading Style Sheets) is the building block of how pages look. And learning CSS will make it easier for one to change the site's look when needed.
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Web Page Editors - Finding the perfect editor for one’s needs will help he/she learn design, HTML, and CSS.

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Step 5: **Publishing of Website**

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Publishing the website is a matter of getting the pages one created in step 4 up to the hosting provider he/she set up in step 1. One can do this with either the tools that come with the hosting service or with FTP clients. Knowing which one can use depends upon the hosting provider.

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Step 6: **Promoting Website**

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">The easiest way to promote the website is through search engine optimization or SEO. You build your Web content so that it ranks well in search engines. This can be very difficult, but it is inexpensive and can result in good results if one work at it. <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Other ways to promote the site include: word of mouth, email, and advertising. One should include the URL on all professional correspondence and whenever it makes sense in personal messages.

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Step 7: **Maintaining of Website**

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 150%;">Maintenance can be the most boring part of website design, but in order to keep the site going well and looking good, it is necessary to do it. Testing the site as one is building it and then after it's been live for a while is important. And one should also work on content development on a regular basis.


 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 16pt; line-height: 150%;">Individual work - Restaurant Research (04/03/2011) **

**<span style="color: black; font-family: 'Times New Roman',serif; font-size: 16pt;">Individual work - Restaurant Research (04/03/2011) **

<span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">Chosen restaurant: **Boon Tong Kee restaurant** ( [])

<span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 14.25pt; margin-bottom: 0cm;">What is stated in Google: "**...** a variety of sauces for cooking, dipping and dressing dishes. Our sauces will enable you to create the signature **Boon Tong Kee** taste in your own home. **..."**

<span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 14.25pt; margin-bottom: 0cm;">Boon Tong Kee is famous for their chicken rice and it is rather surprising to see the description not mentioning anything about chicken rice. When searched for “Boon Tong Kee”, the website appears first on the list. However, when searched for “chicken rice”, the website cannot be found despite searching through 5 pages (google.com). When searched for” chicken rice restaurant” the web was 5th on the list in Google.sg and on the next page in Google.com.

<span style="color: black; font-family: Arial,sans-serif; font-size: 10pt; line-height: 14.25pt; margin-bottom: 0cm;">When analysing the page source:

< meta http-equiv ="Content-Type" content ="text/html; charset=iso-8859-1" /> Boon Tong Kee </ title >

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 115%;">It is rather different from what was discussed in class, this could be because the website is running mainly on Flash.

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 115%;">Competitor: **Loy Kee** **Best Chicken Rice** ( [])

<span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 115%;">What is stated in Google: nothing

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 115%;">Loy Kee Best Chicken Rice is another restaurant that is famous for their chicken rice. Also surprising is that there is not a single line describing the restaurant in google. When searched for “ Loy Kee”, the website appears first on the list. When searched for “chicken rice”, the website similarly to Boon Tong Kee, cannot be found despite searching through over 5 pages. When searched for “chicken rice restaurant” the web cannot be found even after searching through over 10 pages (google.com), however in Google.sg, the web is on the first page.

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 115%;">Page source: code < meta http-equiv = "Content-Type" content = "text/html; charset=iso-8859-1" /> code

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 115%;">Similarly, this source is different as it is running on Flash.

=<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 115%;">Individual work (09/03/2011) =


 * What did social media do for the ongoing unrest in the Arabic world? (compare Egypt and Libya)**

Social media was certainly not the main cause of the unrest in Egypt. However, social networks like Twitter and Facebook caused citizens to get frustrated and also in a way help organise their protest. With the advance in technology and with web2.0 people can now communicate with such tools and also use such tools to express their emotions. For example, one can express his/her emotions to a friend or a family member, when that is done, only that person will know about how you feel. But, when one decides to use social networks to express his/her emotions, it can be seen by many other people out there and they may share the same views and will use the same means to voice out. This will cause the unrest to intensify. This is the reason why the country decided to cut off the internet and phone lines. Similarly in Libya, phone lines and internet are being cut off to prevent the unrest from escalating.

What did the social media do to tourism industry, showcase samples.
Social media is growing very fast to be the main mode of communication in many industries. In the tourism industry, Facebook, Twitter and youtube care some examples of social network that are widely used for marketing in the tourism industry. Examples can be seen below:

Facebook:

Youtube: Responsible Tourism Week Begins: How To Participate

==== **<span style="color: black; font-family: Calibri,sans-serif; font-size: 10.5pt; font-style: normal; font-weight: normal;">3. How active are yourself in Web2.0, what role does it play in your life (private, student)? ** ====

<span style="font-family: Calibri,sans-serif;"> =<span style="font-family: Calibri,sans-serif;">Individual Work (14 Mar 2011) =

<span style="font-family: Calibri,sans-serif;">

How can we use Social Media to promote the business?
Trip advisor logo on Luzern Travel website (TRAVELLERS' CHOICE DESTINATION 2010) What is behind it? Who has voted? What is so special about this specific ranking? How important is this for tourism and hospitality? - voted by the public - Trip Advisor is the largest of such websites in the world - comments are more genuine as it is not a paid application - used by people who need advice and who have not been to the place, to get a better idea of the place before arrival. - This could be a tool to help promote a destination and increase awareness of a place. - Therefore promoting tourism and hospitality. Reference: http://www.luzern.com/en/welcome.cfm

=Term Break Assignment=

Use photos and music to make a video. www.animoto.com