01_Project_Sebastian's_Restaurant

=__Group 2__= Members: //Leung Ka Man 308463@vle.imi-luzern.com// //Chiew Zhen Wei 308437@vle.imi-luzern.com// //Ngan Seok Qing 308438@vle.imi-luzern.com// //Leung Ming Sum 308462@vle.imi-luzern.com// //Yang Lei 308441@vle.imi-luzern.com// //Culver Wong 307885@vle.imi-luzern.com// //Sophia Toh 307624@vle.imi-luzern.com//

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__Restaurant Details:__

Name: Sebastian's Restaurant Address: [|Rütligasse 2/ Pfistergasse 3, 6003 Luzern, Switzerland] E-mail: sebastians@sebastians.ch Contact Person: Mr Uwe Heidtfeld Website: [|http://www.sebastians.ch]  [|facebook] Page: [|Sebastian's Restaurant]

Role & Responsibilities // Leung Ka Man - Research and Interview // // Chiew Zhen Wei - Web marketing // // Ngan Seok Qing - Competitor Research // // Leung Ming Sum - Research and Interview // // Yang Lei - Wikispace update // // Wong Yick On Culver - Marketing Research // // Sophia Toh Hui Shan - Written Report //

__ Action Plan __ · Research on the Sebastian’s Restaurant that is assigned. · Research on potential competitors · Create supporting material: coming up with new ideas, Creating videos, movies, animations, create social network accounts, e.g. Twitter, MySpace, Face book, upgrade and create awareness. · Planning on questions to ask Mr Uwe

__DISCUSSION__

german is widely used in all the content. so we have come to conclude we will insert content in english. homepage created years back and with many animations but it not very user-friendly. As the resturant has create its own facebook 2 months ago and it is in german, we are planning to setup another account in english to create awareness and attract not only yht locals but also the tourists. When our group doing some research on their cyber footprint, we found that while we search in Google (US english), they are at the top result. toptable One of the famous restaurant booking website - toptable, also have their record.
 * language selection
 * home page
 * facebook
 * Cyber footprint

__ Log __ 30th March: Given a task to work with Sebastian’s Restaurant 31st March: Meeting with Mr Ritzel and was informed that there were some issue with the restur. 09th April: Sent email to Mr Uwe to arrange for our first meeting session ~ waited but no reply from Mr Uwe 19th April: Contacted Mr Uwe via Mr Ritzel 19th April: Create Twitter account: can be find by searching “Sebastianluzern” 20th April: First meeting with Mr Uwe · Our team manage to taste the “black pepper sauce“ which is their signature sauce  · Mr Uwe gave the team to enjoy their HOMEMADE ice - cream  24th April Created a Gmail

31st March: Meeting with Mr Ritzel and was informed that there were some issue with the resturant. 09th April: Sent email to Mr Uwe to arrange for our first meeting session. ~ Waited but no reply from Mr Uwe. 19th April: Contacted Mr Uwe via Mr Ritzel. 19th April: Create Twitter account: can be find by searching “Sebastianluzern”. 20th April: First meeting with Mr Uwe · Our team manage to taste the “black pepper sauce “which is their signature sauce · Mr Uwe gave the team to enjoy their HOMEMADE ice – cream 21st April: Meeting with the mates to further discuss on what we need to do

22nd April: After discussion, we came up with new role responsibilities to all mates as we know what each other are good at.

NEW Role Responsibilities Yang Lei - Competitor Research Zhen Wei - Web Marketing Ralph Leung - Contact & Interview Cherry Leung - Contact & Interview Seok Qing - General Research Culver Wong - Wikispace update & Written Report Sophia Toh - Wikispace update & Written Report

[|24th April Created a Gmail.] 25th April: Created a YOUTUBE account and first video uploaded. The idea behind the two videos: After the first meeting with Mr. Uwe and knowing more about their aims and objectives, our group come up with a slogan that "FRESH Experience for ALL!"

The background music of the promotion video are like more dynamic as the videos are having two parts, first part is in the "fast forward" mode of showing how to go to the restaurant; the second part will be showing the restaurant interior and exterior designs and at the end attached with the restaurant's information.

The background music for the photo slide-show are totally different as we wants to gives the audience two different feeling, the promotion video is about the sea and elegant, but the slide-show will mainly aimed at giving a tropical, relax feeling. media type="youtube" key="YDziCyQhPzs" height="390" width="640"

26th April: Create Google AdWords. 26th April: Team meeting at Waldweg. Main Focus : the potential competitors
 * [|ristorante la perla luzern]
 * [|seehotel kastanienbaum luzern]
 * [|hotel Cascada Hotel Seminar Bankett]

26th April: New youtube video uploaded. media type="youtube" key="SKjCExMXUlY" height="390" width="640"

26th April: Open a flickr account for the restaurant to upload photos. 27th April: Linkedin account opened. 27th April: Second meeting with Mr Uwe.

After having second meeting with Mr. Uwe and updated with him that what our group have been doing so far by showing him part of our work, they suggested that our group should do some changes on the videos on youtube. The below two videos are the updated version: media type="youtube" key="JSRbkMRHSyI" height="390" width="640"media type="youtube" key="mle8ogxH5w0" height="390" width="640"

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