307413

307413 Jeff Lo :)

Semester Break project

media type="custom" key="8875564"

__What did social media do for the ongoing unrest in the Arabic world? (try to compare Egypt and Libya)__ Last Friday, the Internet access was cut off and the cell phone network service was also seriously to be disrupted from the Egyptian government. The Social network is playing a catalytic role in this case; they are like information center to gather the news and spread to outside and inside the country as well as connected the protesters to start this situation. When this situation was so serious and out of control, government had no choice to make this step of cutting off the country from the internet to protect the country as much as they can.

__What did social media do to tourism industry?, showcase samples__

This video slide briefly shows how social media affect the toruism industry. media type="custom" key="8681998" source: []

Tourism industry is now using social media to do the marketing and communicate with the costumers. When it comes to making a travel decision, people basically believe the experience from family, friends or what other people discuss about an experience. Social media or network is not just about advertising or showing how good service the company provides, it is more to build a good relationship and connection between customers and company is the main component to success in the tourism industry.

Company by more active on the social media networking and utilizing the personal experiences in order to show something appear real and creates a sense of humanization and catch the attention of potential customers and willing to travel.

For examples on some social media sites such as Facebook and Twitter, this a the reality of customers are talking what they have been experience, even though sometimes you might not be able to control what is coming out, but is still a very good opportunity to keep company close and connect to the customers and the prospective markets via social media.


 * Metatags**

Comparison of two restaurants

Modern French cuisine with subtle Asiatic accents, served in a relaxed, refined setting. WHISK is located on the 5/F of The Mira Hong Kong and showcases the finest European gastronomy, masterminded by Chef William Girard, who has built an enviable reputation for WHISK. Set in a relaxed, ambient environment, Chef William unveils a menu of the freshest delicacies, served in the main restaurant as well as in WHISK’s private dining rooms.
 * Whisk **

5/F, The Mira Hong Kong, 118 Nathan Rd, Tsim Sha Tsui +852 2315 5999 +852 2315 5999 www.themirahotel.com

meta name ="Keywords" content <span style="color: blue; font-family: 'Times New Roman','serif';">="dining, tsim sha tsui restaurant, tsim sha tsui dining" /><

<span style="font-family: 'Times New Roman','serif'; margin: 0cm 0cm 0pt;">The target market of the restaurant is mainly for the Hong Kong local people. As you can see from the keywords they have had only set up with few words and mostly focusing on the location.


 * Caprice **

<span style="font-family: 'Times New Roman','serif'; margin: 0cm 0cm 0pt;"> <span style="font-family: 'Times New Roman','serif'; line-height: 0px; margin: 0cm 0cm 0pt; overflow: hidden;">

<span style="color: black; font-family: 'Times New Roman','serif'; margin: 0cm 0cm 0pt;">The first and the only French restaurant in Hong Kong to receive three prestigious Michelin stars, Caprice is led by Chef Vincent Thierry. Together with his team of 25 chefs, Thierry creates innovative menus with dishes that are light and refreshing, yet rich in taste and flavour.

<span style="color: black; font-family: 'Times New Roman','serif'; margin: 0cm 0cm 0pt;">6/F, Four Seasons Hotel Hong Kong, 8 Finance Street, Central <span style="color: black; font-family: 'Times New Roman','serif'; line-height: 12pt; margin: 0cm 0cm 0pt;">+852 3196 8860 +852 3196 8860 <span style="color: black; font-family: 'Times New Roman','serif'; line-height: 12pt; margin: 0cm 0cm 0pt;">@http://www.fourseasons.com/hongkong/dining/caprice/

<span style="background: white; margin: 0cm 0cm 0pt; tabstops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt; text-indent: -6pt;"><span style="color: blue; font-family: 'Times New Roman','serif';">< < <span style="color: maroon; font-family: 'Times New Roman','serif';">meta <span style="color: red; font-family: 'Times New Roman','serif';">name <span style="color: blue; font-family: 'Times New Roman','serif';">="keywords" <span style="color: red; font-family: 'Times New Roman','serif';">content <span style="color: blue; font-family: 'Times New Roman','serif';">="four seasons hotel hong kong dining caprice Four Seasons Hotel Hong Kong Dining Caprice" />

<span style="background: white; color: black; font-family: 'Times New Roman','serif'; margin: 0cm 0cm 0pt; tabstops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt; text-indent: -6pt;">a As a five star fine-dining restaurant in Hong Kong, the meta tag keywords of their website are only simply putting the hotel name, restaurant name and Hong Kong which is enough for people to search it and get to know them. And the different from other competitors is, they are running under by four seasons hotel which is a very famous brand in the world, so if people search four seasons hotel can also found them in the site as well.



A briefly introduction of **How to Build a Website**

1 - Hosting: Hosting is where you put your website and all the Web pages. While it's possible to build a website on your personal computer and never move it online, it's somewhat pointless. No one but you will ever be able to see it. So the first thing you'll want to do is find a Web hosting provider.

2 - Need a Domain Name?: You don't need a domain name to put up a website. You can put up a site on free hosting or even paid hosting plans without a domain name. A domain name provides extra branding for your site and makes it easier for people to remember the URL. But domain names cost money, typically between $8 and $35 a year.

3 - Plan Your Website: Once you've gotten a domain and decided on your URL, you can start planning your site. You need to decide: Type of site - Most websites are either news/information, product, or reference sites. As such they each have a slightly different focus.

4 - Build Your Website Page by Page: Building a website requires that you work on one page at a time. To build your site you should be familiar with: 5 - Publish Your Website: Publishing your website is a matter of getting the pages you created in step 4 up to the hosting provider you set up in step 1. You can do this with either the tools that come with your hosting service or with FTP clients. Knowing which you can use depends upon your hosting provider. Contact them if you are not sure.
 * The elements of good design and and how to use it on websites.
 * Learning HTML - HTML is the building block of a Web page. While it's not absolutely required, you'll do better if you learn HTML than if you don't.
 * LeaCSS is the building block of how pages look. And learning CSS will make it easier for you to change your site's look when you need to.
 * Finding the perfect editor for your needs will help you learn design, HTML, and CSS.

6 - Promote Your Website: The easiest way to promote your website is through search engine optimization or SEO. You build your Web content so that it ranks well in search engines. This can be very difficult, but it is inexpensive and can result in good results if you work at it. Other ways to promote your site include: word of mouth, email, and advertising. You should include your URL on all professional correspondence and whenever it makes sense in personal messages. I put my URL in my email signature along with my email address.

7 - Maintain Your Website: Maintenance can be the most boring part of website design, but in order to keep your site going well and looking good, you need to do it. Testing your site as you're building it and then after it's been live for a while is important. And you should also work on content development on a regular basis.

source: []


 * class note 4/marz2011**

Monitor competitors 1. check wt is out there 2. check and find and describle your audience LOOK at competitors

Main Competitors 1.Global 2.Local 3.Different from you a lot (maybe others got better strategy) 4.other similar companies in a different business segment

METTATAGS Meta Name: the name of the page, is important for browser eg.google, yahoo to find out Describe: the descrition under the name, save time Keywords: common search words but not putting too much a lot inside, must put related words Tags: alone is not helping Check for trends: comparison

To efine Metatages your first must define keywords 1. Keywords are the words or text fragments which your audience might enter into SE to find you or similar 2. wt r the most common word combinations 3. what language 4. how many 5. how diverse 6. how dependend on the NOW (trend) 7. how popular are hey already (ex hotel) 8. Too large & not focused (ex hotel)

1. use free SEO tools rather than pay!
 * 1 page 7 - 12 KEYWORDS at max!!!**
 * try not to spend even 1 cent, no need!**

Relevance of Content 1. it is important that the text in the site is relevant to the most important ketwords 2. this can be visualized by a service called tagcloud.com

More links you hv, better site u hv!

- More precise tools: 1. Link Popularity Check!

Use advanced search strings to localize possible link portals 1. Free Listings 2. Page for click (next class)

Paid Listing!

Get into Wikipedia! 1. very important website 2. ppl find very easy 3. there are many version

HOMEWORK check yr restaurants links (in google search for....Link: 'www.restaurant-xyz.com') - compare with others who are more present onthe internet, for example [|http://www.muthuscurry.com] for singapore best fresh fish head curry

ClassNote 7 March 2011

topuniversities : the ranke of the top universities

BING / GOOGLE / BLEKKO (workd wif / )

Pay per click

Measurable: Instant: Targetted: where i want tohow and how i want to show (if no ads, the price is low, is a good place to start ads)

RULES: headline and link to site 25max / description 1&2 35max/ Web address 35max wt is your target market?

Keywords Caculations by google

Alexa.com: can check who makes the good job abt your competitor!

the logo is always the combination. they wants staffs to be enjoyed while working they want the best ppl, best work, to make best business
 * ADD**
 * GOOGLE!!!!!!!!!!!!**

ppl are the key!!! retain the human resources!
 * reasons for quality facilities**

TAP SNAKE HAS 2 FUNCTIONS never turns off!!

GooGle is a huge world! CORE 70% - search - ads

google power: today is a reputation management system nowdays!!

google must not always right. but they know everthing!

is an extremly organization to gather all the information from allover the world.!

Classnote 9 March 2011


 * Web 2.0**

Sucessful web2: Facebook, twitter, youtube

first started from 1999 life journal: post, upload to a website no pic, no video, no link, just text up! 2000 hot or not: sign up and upload a pic, ppl can only click Hot or Not! 2001 Wkipedia: everybody can write on wikipedia! 2002 Friendster: nothing else than facebook! very diffferent from facebook. is just too early 2003 del.icio.us: you can connet to the ppl you know and sharing the bookmarks 2004 flickr: sharing photo 2005 youtube: video but no live tv in youtube or in america. Video: going togeher with another trend!

CGM: Consumer Generated Content Media
 * The impact of Consumer Generated Content Media**

The voice of the internet

Reddit: is a website where u can put on yr news, and ppl can comment on it. votes and discussion between ppl who interesting.

Twitter: popular in north america! stil developing in asia and europe! country close down or block the internet to protect themself.

Sheraton is the first hotel to start using web2.0 guest can sharing their experenice! clients empowered review = content = mareketing make them part of the company!!: you ll become part of the company!!!!!!

homework!++++++++++++++++ 1. wt did social media do for the ongoing unrest in the arabic world (try to compare Egypt Libya) - 2 to 3 sentence

2. wt did social media do to the tourism industry, showcase samples

3. how active ar yourself in web2. what role does it play in your life (Private, student)

11.04.2011 breaking point: something big change

THINK! 1. what does those keywords mean for our mobile life (now and near future) 2. How does it enhance current trends (social media, prosumerism, immediacy, sharing, tagging, collaborative, geomapping, cybercrime, capturing of everything, multitasking)?

MOBILE MEANS 1. ...is with us all the time and always connected: 2. ...reinvents interaction models: Facebook is very successful on smart phone. 3. ...has buit in personalization: is very individual, GPS, very personal thing, 4. ...knows where we are 5. ...microtasking 6. ...is sensory (touch, hear, sound) 7. ...augmented 8. ...convergence 9. ...Youth movement

02 May 2011

Understanding your generation.
 * multi tasking generation!

Green generation! taking care for the envorinment.