01_project_litaipe

(308384) Christine Tan 308384@vle.imi-luzern.com
** __Li Tai Pe__ **

** __March 28th: First meeting__ **

 * =====An email was sent to Mr.Lukas with details of group members and restaurant assigned =====
 * =====Brief discussion about Li Tai Pe (website/facebook) =====
 * =====Assign tasks to each member =====

** Allocation of tasks as follow: **

 * =====** Tasks ** ===== || =====** Student 1 ** ===== || =====** Student 2 ** ===== || =====** Student 3 ** ===== ||
 * =====** Research restaurant current web presence ** ===== || =====Jeremy Heng ===== || =====Charlotte ===== || =====Kah Yee ===== ||
 * =====** Research on restaurant current web2.0 marketing approach ** ===== || =====<span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin-bottom: 0pt; text-align: center;">Tina ===== || =====<span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin-bottom: 0pt; text-align: center;">Christine ===== || =====<span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin-bottom: 0pt; text-align: center;">Jill & Germaine ===== ||
 * =====<span style="font-family: Arial,Helvetica,sans-serif;">** Analyze our findings ** ===== |||||| <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Jeff Pan/Tina ||
 * =====<span style="font-family: Arial,Helvetica,sans-serif;">** Prezi ** ===== || =====<span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin-bottom: 0pt; text-align: center;">Jeff Pan ===== ||  || =====<span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin-bottom: 0pt; text-align: center;">Tina ===== ||
 * =====<span style="font-family: Arial,Helvetica,sans-serif;">** Come up with creative web2.0 marketing ** ===== |||||| =====<span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin-bottom: 0pt; text-align: center;">Charlotte ===== ||
 * =====<span style="font-family: Arial,Helvetica,sans-serif;">** Summary Document for client ** ===== ||  || Kah Yee ||   ||

<span style="font-family: Arial,Helvetica,sans-serif;">** __March 29th:__ **

 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Mr.Lukas contacted Ms. Seraina Fontana =====

<span style="font-family: Arial,Helvetica,sans-serif;">** __March 31st:__ **

 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Meetup with Mr.Lukas to discuss the next steps to be taken (308381) =====

<span style="font-family: Arial,Helvetica,sans-serif;">** __April 4th:__ **

 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Received an email from Mr.Lukas, with suggestions/details of the appropriate actions to take =====

<span style="font-family: Arial,Helvetica,sans-serif;">** __April 6th:__ **

 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Meetup to compare research findings =====
 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Decided on the several social media which we would use as marketing tool of Li Tai Pe including Youtube, Facebook, Flickr, Tripadvisor, Google and Yahoo. =====
 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Brainstormed some possible recommendations such as channel of feedback, reservation on facebook, interactive menu, categorization, house specials, videos and pictures, frequent updates =====
 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Came up with the questions which we would like to ask Mr Modena during our visit =====
 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">An email was sent to Mr Modena, introducing our team to him, showing our interest in visiting the restaurant and understanding more about the operation of the restaurant (ambiance, target clientele, market position, Peking kitchen), and seeking permission to take photographs. And also, provided suggestions on the possible days( 9th/13th/15th Apr) to visit the restaurant. =====

<span style="font-family: Arial,Helvetica,sans-serif;">** __ACTION PLAN__ **

<span style="font-family: Arial,Helvetica,sans-serif;">** 1) Goal: Research restaurant current web presence **

 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 0pt; text-align: center;">** Action steps ** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 0pt; text-align: center;">** Responsibilities ** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 0pt; text-align: center;">** deadline ** ===== ||
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 0pt; text-align: center;">** Google/Facebook ** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">Kah Yee ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">31st March ===== ||
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 0pt; text-align: center;">** Yahoo/Frommers ** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">Charlotte ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">31st March ===== ||
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 0pt; text-align: center;">** Trip advisor/Youtube ** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">Jeremy ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">31st March ===== ||

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 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; margin: 0in 0in 10pt;">Competitors for comparison: China Garden (Zermatt), Shanghai Luzern (Luzern), Seafood Paradise (Singapore) **=====
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 0pt; text-align: center;">** Action steps ** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 0pt; text-align: center;">** Responsibilities ** ===== || =====<span style="font-family: Arial,Helvetica,sans-serif;">** deadline ** ===== ||
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 0pt; text-align: center;">** Seafood Paradise ** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">Christine ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">31st March ===== ||
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 0pt; text-align: center;">** China Garden ** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">Jill-Mynn ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">31st March ===== ||
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 0pt; text-align: center;">** Li Tai Pe ** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">Tina ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">31st March ===== ||
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; line-height: normal; margin: 0in 0in 0pt; text-align: center;">** Shanghai Luzern ** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">Germaine ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">31st March ===== ||

<span style="font-family: Arial,Helvetica,sans-serif;">** 3) Goal: Analyze findings **

 * ===== **<span style="color: black; font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Action steps ** ===== || ===== **<span style="color: black; font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Responsibilities ** ===== || =====**<span style="color: black; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt;">deadline **===== ||
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">**Compare and analyze research findings** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">Jeff ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">10th April ===== ||

<span style="font-family: Arial,Helvetica,sans-serif;">** 4) Goal: Prezi/Video **

 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">**Action steps** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">**Responsibilities** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">**deadline** ===== ||
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">**Create prezi** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">Jeff,Tina ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin: 0in 0in 0pt; text-align: center;">25th April ===== ||


 * __April 11th:__ **
 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">An email was received from Ms. Seraina Fontana, confirming the details for meetup. =====

<span style="font-family: Arial,Helvetica,sans-serif;">** __April 14th:__ **

 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Finalized on the questions that we would like to ask Mr. Modena =====
 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Discussed on the necessary things (e.g. camera, note pad) to bring for the meetup with Mr.Modena. =====
 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Assigned tasks for members (e.g. asking questions, note taking, taking photos/videos) =====
 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">All members informed about the dress code ( smart casual), location (IMI reception area) and time (1p.m.) to assemble before heading to Li Tai Pe together =====

<span style="font-family: Arial,Helvetica,sans-serif;">** __April 15th:__ **

 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Visit Li Tai Pei and met with Mr . Modena and Ms. Seraina Fontana =====

__**Information collected after visiting Li Tai Pe restaurant**__

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<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; margin-left: 108pt; text-indent: -18pt;">§ 4 floors, only 3 floors open to public, the last floor is the office, staff accommodation & storeroom. =====

<span style="font-family: Arial,Helvetica,sans-serif;">** - Don’t rely on promotions but quality **
__<span style="font-family: Arial,Helvetica,sans-serif;">** Research on restaurant current web presence ** __

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<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin-bottom: 0pt;">The following current web presence are the few main web marketing tool we had researched on: =====

**<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin-bottom: 0pt;">1)Tripadvisor **

 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">A trip advisor review link came up as the top link when the search was Chinese restaurant in Luzern and Li Tai Pe was ranked 3rd on that list which indicates a web presence. =====




 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">However, Li Tai Pe has to compete with Chang Cheng and Bamboo Garden, Sushi & Chinese as rankings are of higher importance than Li Tai Pei in tripadvisor. =====


 * =====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; text-indent: -18pt;">On trip advisor, there were 3 reviews about Li Tai Pe, 2 of which was good and one of which that were not so good. =====

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Trip advisor, one of the most popular site for tourist to find and book hotel, flight ticket, restaurant, Tip on where to go or what to do, as well as write and view review from others for more information. It is one of the ways to increase their popularity and to entice people to dine at the restaurant is to get their customers to write about their restaurant experience at Li Tai Pe. Their target market is spilt into two groups, locals as well as tourists. Therefore, it will really increase the credibility of the restaurant if repeat customers made the reviews.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">**Reference** []

<span style="font-family: Arial,Helvetica,sans-serif;">** 2) Facebook **

 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">Li Tai Pe has a facebook page that has basic information about the restaurant and some photos of the exterior as well as the interior of the restaurant. The facebook page can be more developed in terms of getting as many people to like the page as well as promoting their speciality dishes on facebook.




 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">The owner of the restaurant said that the facebook channel was merely to let the younger teenagers get to know more about the restaurant.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">**Reference** [|https://www.facebook.com/#!/pages/ChinaRestaurant-Li-Tai-Pe/147986405264587]



<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">**3)Yahoo** !

 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">When using the search “Li Tai Pe Luzern”, Li Tai Pe’s homepage came out first on the list, followed by other supporting websites like tripadvisor, as well as forums.




 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">When using the search “Chinese Restaurant Lucerne”, Li Tai Pe only came out on the second page of the search.




 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">When using the search " <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: 115%;">chinese restaurant in Switzerland " after the six page, there is not link that shows any chinese restaurant in Luzern. Most are from Geneva, Bern and Basel.


 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">When searched for “best Chinese restaurant in Lucerne”, Li Tai Pe showed up only at the fifth page whereas Bamboo garden, the competitor showed in the first and third page of yahoo search engine.



Igougo is one of the website we found that showed Li Tai Pe:



[]

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">**4) Frommer's**


 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">When using the search “Chinese Restaurant in Switzerland”, Li Tai Pe came out second in the search.


 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">When using the search “Li Tai Pe”, there was only one result found and it was a review on Li Tai Pe on the Frommers





<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">**5) Google**

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin-bottom: 0pt;">[[file:project-web presences - jeremy.docx]]

 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin-bottom: 0pt;">6) Youtube **

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin-bottom: 0pt;">There is no youtube video for Li Tai Pe

__**<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin-bottom: 0pt;">Research and analysis on restaurant current web2.0 marketing approach **__

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: normal; margin-bottom: 0pt;">The Top 10 Web2.0 Marketing Approach:



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<span style="font-family: Arial,Helvetica,sans-serif; font-size: 1.03em; font-weight: normal; margin: 0px; padding: 5px 0px 0px;">** Li Tai Pe & Competitors: China Garden (Zermatt), Shanghai Luzern (Luzern), Seafood Paradise (Singapore) ** =====
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1.03em; font-weight: normal; line-height: normal; margin: 0in 0in 0pt; padding: 5px 0px 0px; text-align: center;">** Restaurants ** ===== || =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 1.03em; font-weight: normal; line-height: normal; margin: 0in 0in 0pt; padding: 5px 0px 0px; text-align: center;">** Files ** ===== ||
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt; padding: 5px 0px 0px; text-align: center;">Li Tai Pe ===== || [[file:Li Tai Pe (Tina).docx]] ||
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt; padding: 5px 0px 0px; text-align: center;">China Garden ===== || =====[[file:China Garden Zermatt (Jill-Mynn).docx]]===== ||
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 16px; line-height: normal; margin: 0in 0in 0pt; padding: 5px 0px 0px; text-align: center;">Shanghai Luzern ===== || [[file:Shanghai Luzern (Germaine).docx]] ||
 * =====<span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt; padding: 5px 0px 0px; text-align: center;">Seafood Paradise ===== || [[file:SEAFOOD PARADISE WEB 2.doc]] ||

__<span style="font-family: Arial,Helvetica,sans-serif;">** Analysis and Comparison of our findings ** __


 * ** Website **

Comparison of the four Chinese restaurants Website:


 * **Restaurants** || **Language** || **Picture** || **Video** || **Menu** || **Promotion** || **Address and contact** || **Feedback** || **Sites Pages** ||
 * **Li Tai Pe (Luzern)** || English/German || 3 picture of restaurant || No || PDF file || No || Contact a the bottom of the site || No || Everything in 1 page ||
 * **Shanghai (Luzern)** || German || 3 different gallery of picture of their 3 outlet (No picture of food) || No || PDF file || No || A different page for contact and opening hours with map showing the location || No || 6 pages ||
 * **China Garden (Zermatt)** || English/German || A 360% interactive view of picture using quick time and picture of their restaurant and food using flash || No || PDF file || No || Basic information about their contact and opening hours in different page.. || No || 5 pages ||
 * **Seafood paradise (Singapore)** || English || Different photo gallery for their different outlet, picture of restaurant, a few picture of their food || No || No menu shown || There is a promotion tab in the site || Basic information about their contact and opening hours in different page. || A feedback page for customers to give comment, and customer information. || 10 pages ||

Overall rating, China Garden and Seafood Paradise put more effort in their website.

For Seafood Paradise, there is a flash website (http://www.paradisegroup.com.sg/) showing picture of all their different Chinese restaurant outlet, and links to all their outlet. Feedback page enable the restaurant to get feedback from their patrons, so as to improve further in the future. Although there is no menu available in their site, the website is still nicely done and engaging enough with their information and good quality picture to attract customer to patron their restaurant.

China Garden although is not as nicely done as seafood paradise, their 360 degree view of their restaurant and a flash photo gallery of their food is good enough to pull customer to their restaurant. As one of the most important pull factor to advertise a restaurant in the website is the picture of food and ambiance of the restaurant.

Comparison of 4 Chinese restaurant using Google search engine:
 * **Search Engine (Google)**
 * <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 110%; line-height: normal; margin-bottom: 0pt; text-align: center;">**Restaurants** || <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 110%; line-height: normal; margin-bottom: 0pt; text-align: center;">** No.of links ** || <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 110%; line-height: normal; margin-bottom: 0pt; text-align: center;">**No. of Meta Tag keywords** |||| <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 110%; line-height: normal; margin-bottom: 0pt; text-align: center;">**Keywords in search engine** || <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 110%; line-height: normal; margin-bottom: 0pt; text-align: center;">**Description** || <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 110%; line-height: normal; margin-bottom: 0pt; text-align: center;">**Comment** ||
 * **Li Tai Pe (Luzern)** || 1160 || 15 || 1. “chinese restaurant in Switzerland” || No Result || A brief description of the restaurant, highlighting its presence and position in the market, in German language. || The first two links which appeared after keying in "li tai pe" are the restaurant's main website, followed by various links of websites with reviews on the restaurant. Li Tai Pe's facebook link appeared as the 10th link. ||
 * ^  ||^   ||^   || 2. “chinese restaurant in Lucerne” || The restaurant shows up on the first page; first result on Google map and there is two link showed Li Tai Pe on the 1st page ||^   ||^   ||
 * ^  ||^   ||^   || 3. “Li Tai Pe” || The restaurant shows up on the first page; top on the list. ||^   ||^   ||
 * **Shanghai (Luzern)** || <span style="display: block; font-size: 13pt; line-height: normal; margin-bottom: 0pt; text-align: center;">2.06 million || 4 || 1. “chinese restaurant in Switzerland” || No Result || No description of the restaurant, instead the various catagories (Home, menu,gallery) of the main website appeared, in German language. || The restaurant's main website is the first link on Google. The Google map and its "Place page" is also available for Shanghai and its other outlets in Luzern. Other links include tripadvisor and customer review websites. ||
 * ^  ||^   ||^   || 2. “chinese restaurant in Lucerne” || No Result ||^   ||^   ||
 * ^  ||^   ||^   || 3. “Shanghai Luzern” || Quite a few link showed on the 1st page ||^   ||^   ||
 * **China Garden (Zermatt)** || 4010 || 5 || 1. “chinese restaurant in Switzerland” || No Result || A short welcome message to visitors of the restaurant and inviting them to find out the specialities offered. || The first result which appeared when the keyword "china garden zermatt" was keyed in is the link to the restaurant's main website (English). In addition, Google map and the restaurant's information also appeared below the main website's link. ||
 * ^  ||^   ||^   || 2. “chinese restaurant in Zermatt” || 1st link in the 1st page with google map showing the locationkn. ||^   ||^   ||
 * ^  ||^   ||^   || 3. “china garden” || No result, unless specifically type china garden Zermatt. As the keyword is too broad, it can mean other thing. ||^   ||^   ||
 * **Seafood Paradise (Singapore)** || 17,600 || 0 || 1. “chinese restaurant in Singapore” || No result || The name of the company "PARADISE GROUP HOLDINGS PTE LTD" which owns the restaurant appeared. Not really description of the restaurant but rather asking visitors to visit their website with "click here to visit our Group website". || The first link was the company group's website. The 2nd and 3rd links direct visitors to the webpage of their different outlets in Singapore. The "Place page" of Google is also available for all the outlets. ||
 * ^  ||^   ||^   || 2. “seafood paradise” || All the links in the 1st page are seafood paradise website. ||^   ||^   ||
 * **Youtube**

At the moment, none of the restaurants use Youtube for marketing purposes. Out of the four restaurants, only Li TAi Pe has a facebook page. As the account was only created in March this year, there are many areas which could be further improved to better market Li Tai Pe on facebook. All the four restaurants could be found using the Facebook page "Places" where visitors could "check-in" when they visit these restaurants. Currently, 14 visitors have "checked in" at Li Tai Pe and Seafood Paradise, followed by 6 visitors who checked in at China Garden restaurant and lastly 2 visitors have checked in at Shanghai restaurant.
 * ** Facebook **


 * **Tripadvisor**


 * <span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 110%; text-align: center;">**Restaurants** || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">**Rank** || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">**Score** || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">**Rating** || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">**Reviews/Comment** ||
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">** Li Tai Pe (Luzern) ** || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%; line-height: 115%;"># 70 out of 107 restaurants in Luzern || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">3.5/5 || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">9 ratings ( 2 Excellent, 3 Very Good, 3 Average, 1 Terrible) || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">3 reviews (2 positive, 1 negative) ||
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%; line-height: normal; margin-bottom: 0pt;">**Shanghai (Luzern)** || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%; line-height: 115%;"># 82 out of 107 restaurants in Luzern || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">3/5 || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">3 ratings (2 Very Good, 1 Terrible) || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">3 reviews (2 positive, 1 negative) ||
 * **China Garden (Zermatt)** || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;"># 38 out of 105 restaurants in Zermatt || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">3.5/5 || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">12 ratings (3 Excellent, 6 Very Good, 2 Poor and 1 Terrible)  || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">9 reviews (7 positive, 2 negative) ||
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%; line-height: normal; margin-bottom: 0pt;">**Seafood Paradise (Singapore)** || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Defu Lane outlet: #399 out of the 1662 restaurants in Singapore

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Singapore Flyer outlet: #490 out of the 1662 restaurants in Singapore || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Defu Lane: 4/5

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Singapore Flyer outlet: 3.5/5 || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Defu Lane: 10 ratings( 2 Excellent, 4 Very Good, 4 Average)

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Singapore Flyer: 6 ratings( 1 Excellent, 2 Very Good, 3 Average) || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Defu Lane: 7 reviews (6 positive, 1 negative)

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Singapore flyer: 6 reviews (5 positive, 1 negative) ||


 * **Other Web2.0**

**Animoto**

media type="custom" key="9187144"

A video had been made ready to upload to youtube and facebook:

http://www.youtube.com/watch?v=MOsHS539DU4

** Creative web 2.0 marketing ** media type="youtube" key="MOsHS539DU4?rel=0" height="349" width="560" **1.** **I butterfly apps in Iphone** media type="youtube" key="kuIYTLciEc8" height="390" width="640" With the I Butterfly craze growing in users of the Iphone, Li Tai Pe can utilize this as a marketing tool. These virtual butterflies can be “set free” in the old town area of Luzern near the restaurant. There are several benefits to this, one of which is the ability to attract unsuspecting passer-bys. Users of the I-Butterfly app would see the “butterflies” in the area and be drawn into the vicinity of Li Tai Pe. Another benefit could be in terms of marketing. These “butterflies” could contain discount coupons or restaurant information when caught by the application users. Not only are these beneficial in drawing more customers to the restaurant, passer-bys who did not initially have the intention to visit the restaurant could be attracted due to the discounts given by the “butterflies”. People in the old town area of Li Tai Pe would also be reminded of the presence of the restaurant. **2.** **Instant mobilizer** media type="youtube" key="DBy79lQ-6jc" height="390" width="480"media type="youtube" key="xjQegVvdwiA" height="390" width="640"

Presently, Li Tai Pe has a webpage which contains a handful of photos of the establishment, location details, contact information, as well as the menu. However, it is best viewed only on the computer. On mobile devices, the webpage becomes small and font is difficult to read. With the Instant Mobilizer, the images and links are reformatted according to the limitations of mobile devices, ensuring visibility. A mobile friendly version of the website can be generated. This adds a “click to call” feature to the website, as well as a “google map auto generation” for easy location of the restaurant on the go. Potential visitors to the restaurant would then be able to visit the website while away from their computers. **3.** **QR Code** media type="youtube" key="ZYDbFTai0iE" height="390" width="480" Currently, Li Tai Pe has small print advertisements in various magazines like “Insiders” as well as “The Luzern City Guide”. However, perhaps due to cost constraints, these adverts are small and contain little information about the restaurant, its specialities nor its promotions. By including a QR Code in future print advertisements, Li Tai Pe would be able to provide technology savvy customers with more information on the establishment. In addition, they would also be able to link the code to reservation calls, websites, or act as discount coupons.

Prezi

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Summary for Mr Modena



Sources:

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">[]
====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">[|https://www.facebook.com/#!/pages/ChinaRestaurant-Li-Tai-Pe/147986405264587] ====

<span style="display: block; font-family: Arial,Helvetica,sans-serif; font-size: 12pt; text-align: justify;">[]
====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">[|http://www.facebook.com/profile.php?id=548616608#!/pages/ChinaRestaurant-Li-Tai-Pe/147986405264587?sk=wall] ====

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">[|**http://www.chinagarden-zermatt.ch/restaurant_en.htm**]
====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: 115%;">[] ==== ====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt; line-height: 115%;">[] ====