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Group work - Type of hosting (28.02.2011)
l Allow individual and organizations to make their own website. l Companies that provide space on the server. || l Cheap cost and affordable price l No maintenance cost l Fast set up   l Good for small websites  ||  l Security l Limited resources l Not good for large database || 50 email accounts 4GB memory Unlimited traffic CHF 94.8 / year || l Organizations have full control over server, such as choice of operating system and hardware l More reliable than shared hosting l Provide security and stability compared to shared hosting l Allow customers to customize their hosting experience, selecting software and application that are best suited to the needs of their website ||  l More expensive option than shared hosting  ||   || l The website will resite on one of the server web host��s facilities and you can view and work from your own computer. l Many websites are sharing a single IP address. || l Low price l Provide around the clock customer support l High level of security and have measure in place to keep your site from hackers l Customize your virtual hosting arrangement with the bandwidth an000d database access that matches your business needs || l || Paying anywhere between CHF 22 to CHF 260 annually || l Includes the system administrator ||  l Cheap cost or affordable cost l No maintenance fee l Fast setup l Good for small websites ||  l Security l Limited resources l Not good for large data website l Need to share by different websites and IP addresses || Between CHF 55 to CHF 167 annually ||
 * || Definition || Advantages || Disadvantages || Price ||
 * Standard Web Hosting || l A type of internet hosting service
 * Dedicated (Web) Hosting || l A type of internet hosting where the client leases an entire server not shared with anyone  ||  l More flexible than shared hosting
 * Virtual (Web) Hosting || l Host by placing it on the server which is designed specifically to host websites.
 * Shared (Web) Hosting || l One server shared by many users

Steps to build a website (02.03.2011)
1. Choosing the type of hosting
 * Free Web hosts
 * Standard Web hosting
 * Dedicated, Virtual, and Shared Hosting
 * Colocation

2. Thinking if a domain name is needed

A domain name is not necessary to put up a website. One can put up a site on free hosting or even paid hosting plans without a domain name. You need to pay for the domain name if you want one.

Get your own domain: - Registration of URL (Uniform Resource Locator) (IP)

3. Planning the website - as a hobby, purely for their own personal development - to promote business, social, cultural, humanitarian, or business objectives <span style="font-family: 'Times New Roman',Times,serif;">- the factor which can affect the information architecture (help plan and maintain the structure of the website). <span style="font-family: 'Times New Roman',Times,serif;">- photos <span style="font-family: 'Times New Roman',Times,serif;">- music <span style="font-family: 'Times New Roman',Times,serif;">- video <span style="font-family: 'Times New Roman',Times,serif;">- graphics
 * <span style="font-family: 'Times New Roman',Times,serif;">Type of site
 * <span style="font-family: 'Times New Roman',Times,serif;">Navigation
 * <span style="font-family: 'Times New Roman',Times,serif;">Content

<span style="font-family: 'Times New Roman',Times,serif;">html, asp, php, with or without database, open source (Joomia), paid programs: Dreamweaver, etc.)

<span style="font-family: 'Times New Roman',Times,serif;">4. Building the webpage
 * <span style="font-family: 'Times New Roman',Times,serif;">Design Basics - The elements of good design and and how to use it on websites.
 * <span style="font-family: 'Times New Roman',Times,serif;">Learning HTML - e.g. <img src="w3schools.jpg" width="104" height="142" />, 
 * <span style="font-family: 'Times New Roman',Times,serif;">Learning CSS (Cascading Style Sheets) - e.g. {color:red;text-align:center;}
 * <span style="font-family: 'Times New Roman',Times,serif;">Web Page Editors

<span style="font-family: 'Times New Roman',Times,serif; margin: 0cm 0cm 12pt;">5. Publishing the webpage
 * <span style="font-family: 'Times New Roman',Times,serif;">how to upload

<span style="font-family: 'Times New Roman',Times,serif;">1. Decide where you want to put the pages. <span style="font-family: 'Times New Roman',Times,serif;">2. Find out the details of your account: e.g. username, password, the "host name" (the machine where you'll upload your files), and URL or Web address) <span style="font-family: 'Times New Roman',Times,serif;">3. Connect to the Internet <span style="font-family: 'Times New Roman',Times,serif;">4. Open up an FTP program (like Fetch - Mac or WS-FTP - PC) <span style="font-family: 'Times New Roman',Times,serif;">5. Put in the host name of the Web site <span style="font-family: 'Times New Roman',Times,serif;">6. Put in the username and password <span style="font-family: 'Times New Roman',Times,serif;">7. Connect to the site <span style="font-family: 'Times New Roman',Times,serif;">8. Highlight the files which will be on the Web site <span style="font-family: 'Times New Roman',Times,serif;">9. Transfer them to the Web site

<span style="font-family: 'Times New Roman',Times,serif;">What you needed for uploading the website
 * <span style="font-family: 'Times New Roman',Times,serif;">HTML Editor
 * <span style="font-family: 'Times New Roman',Times,serif;">Text Editor
 * <span style="font-family: 'Times New Roman',Times,serif;">FTP client

<span style="font-family: 'Times New Roman',Times,serif; margin: 0cm 0cm 0pt;">Reference:

<span style="font-family: 'Times New Roman',Times,serif; margin: 0cm 0cm 0pt;">[] (Last accessed: 2/3/11) <span style="font-family: 'Times New Roman',Times,serif; margin: 0cm 0cm 0pt;">[] (Last accessed: 2/3/11) <span style="font-family: 'Times New Roman',Times,serif; margin: 0cm 0cm 0pt;">[] (Last accessed: 2/3/11)

**<span style="font-family: 'Times New Roman',Times,serif;">Metatagging - Restaurant (04.03.2011) **
====<span style="font-family: 'Times New Roman','serif'; font-weight: normal; margin: auto 0cm;">Cucina is a Italien restaurant in Marco Polo Hong Kong Hotel. It provides both Italien food and Asian food. A lot of metatags could be found in the web site. For example, "celebrity chefs" could be benefit to the restaurant. ==== ==== <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;"><  <span style="color: maroon; font-family: 'Arial','sans-serif'; font-size: 8pt;">meta  <span style="color: red; font-family: 'Arial','sans-serif'; font-size: 8pt;">name  <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;">=  <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;">"KEYWORDS"  <span style="color: red; font-family: 'Arial','sans-serif'; font-size: 8pt;">content  <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;">=  <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;">"marco polo hongkong hotel, hong kong marco polo, marco polo hotel hong kong, marco polo hong kong, five-star service hotels, kowloon hotel Restaurant, restaurants Hong Kong, kowloon restaurants, hotel dining, hotel restaurants, Cucina, West and Asian restaurants, Western and Asian cuisine, Italian cuisines, Chinese cuisines, delicacies, Western and Asian food, nightlife Hong Kong, italian food, chinese food, hotel buffet, Michelin-rated restaurants, upscale restaurants, celebrity chefs, signature dishes and drink, harbour view restaurant, victoria harbour restaurant, luxury dining, innovative cuisine, stylish bar, contemporary pub, complimentary tapas, extraordinary culinary experience, Sunday Brunch"  <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;"> />   ====

<span style="font-family: 'Times New Roman',Times,serif;">[]
===<span style="font-family: 'Times New Roman','serif'; font-weight: normal; margin: auto 0cm;">The competitor is Zeffirino Ristorante which is a Italien restaurant in Regal Hong Kong Hotel. They have numbers of keywords too but mostly focus on the wedding part. It would be better if they add more keywords which relate to the special of the restaurant. === === <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;"><  <span style="color: maroon; font-family: 'Arial','sans-serif'; font-size: 8pt;">meta  <span style="color: red; font-family: 'Arial','sans-serif'; font-size: 8pt;">id  <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;">=  <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;">"metaKeyWords"  <span style="color: red; font-family: 'Arial','sans-serif'; font-size: 8pt;">name  <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;">=  <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;">"keywords"  <span style="color: red; font-family: 'Arial','sans-serif'; font-size: 8pt;">content  <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;">=  <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;">"Hong kong wedding venues, wedding hong kong, deluxe hotel hong kong, hotel in causeway bay, 5 star hotel hong kong, Causeway Bay Hotel, Wedding venues Hong Kong, Honeymoon packages Hong Kong, Wedding Accommodation Hong Kong, book hotel hong kong, michelin star, restaurant hong kong, best italian restaurant hong kong"  <span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 8pt;"> />   ===

<span style="font-family: 'Times New Roman',Times,serif;">Group Work - Ikea Facebook Marketing (14.03.2011)
__<span style="font-family: 'Times New Roman',Times,serif;">Why did Ikea using facebook for marketing? __

<span style="font-family: 'Times New Roman',Times,serif;">-Facebook is a trend <span style="font-family: 'Times New Roman',Times,serif;">-A strong Communication Tool ( more than 500 million of people around the world are using facebook ) <span style="font-family: 'Times New Roman',Times,serif;">-No budget advertisement tool <span style="font-family: 'Times New Roman',Times,serif;">-Facebook helps to build brand recognition through the people <span style="font-family: 'Times New Roman',Times,serif;">-Greater Flexibility ( More words to type to describe your product, video can be uploaded too ) <span style="font-family: 'Times New Roman',Times,serif;">-Advantage of ��Like�� feature & News feed ( It shows people how positive of your product is) <span style="font-family: 'Times New Roman',Times,serif;">-Greater outreach ( user of facebook are growing, so the possibility of advertisers to reach a wider customer base.

__<span style="font-family: 'Times New Roman',Times,serif;">Feature of Ikea using facebook for campaign __ <span style="font-family: 'Times New Roman',Times,serif;">��Like��, News feed, Tagging

<span style="font-family: 'Times New Roman',Times,serif;">website <span style="font-family: 'Times New Roman',Times,serif;">@http://www.buzzle.com/articles/advantages-of-advertising-on-facebook.html

<span style="font-family: 'Times New Roman',Times,serif;">Social Network (14.03.2011) <span style="font-family: 'Times New Roman',Times,serif;">Choose 7 catergories of social media to promote my own company.

1. Facebook Facebook is popular and many users from teenagers to adults also own their account. Put a page on facebook can be easily let more people know more about my company

2. Twitter Simply update some news by one sentence or few sentences to advertize the business promotion or special.

3. Blog Writing blog for my business and let the one who concern can get the latest news.

4. Skype Provide a platform for the customers to contact with my company if they have any queries.

5. YouTube Upload promotion videoes on youtube to increase the chance of people knowing my company.

6. Flickr Photos of my company can be upload on Flickr to share with the public in order to attract people's attention to my company.

7. Socializr Some events of my company can be posted on the socializr in order to let people know the event and participate.

<span style="font-family: 'Times New Roman','serif';">Animoto (14.03.2011) <span style="font-family: 'Times New Roman','serif';"> <span style="font-family: 'Times New Roman','serif';">﻿media type="custom" key="8843608"