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 * __28/03/2011__**

media type="custom" key="9164566" media type="custom" key="9065430"
 * Animoto Clip**

__**Old Spice**__

How could an old cologne mage usage of social media and web 2.0 and get back into everybody's mind. Questions to answer:

Old spice has their own channel on youtube and people can subscribe to it and they will be notified on fb and twitter when they have a new commercial. Starbucks ride on this wave and collaborated with Old spice in their commercials.

People can also twit about their views on twitter about the Old Spice advertisements and its products and from there created a forum for people to talk and know about the Old Spice products.


 * Usage of different channels for marketing a specific restaurant or hotel **

Share: Youtube Youtube videos can go viral within the shortest possible time if the video catches the viewer's attention. The advantage about using this channel is that viewers will be able to see the layout of the exterior and interior of the restaurant or hotel, have a glimpse of the tangible products as well the intangible part of service. Social Network: Facebook Microblog: Twitter Life stream: Social thing Virtual Worlds: Habbo Social games: Pogo Publish: Blog

Look through the different categories and visit some of the applications Try to come up with a selection of 7 and explain on how you can use them differently for the promotion of your products and services Make sure you relate it to hospitality (hotel, restaurant, tourism)

__**15/04/2011**__

__**Google Adwords**__

===Create an ad === Text ad Image ad Display ad builder WAP mobile ad  To get started, just write your first ad below. Remember, you can always create more ads later. [|Help me write a great text ad.] Headline

 Description line 1

 Description line 2

 Display URL

 Destination URL <span style="border-bottom-color: #999999; border-bottom-style: solid; border-bottom-width: 1px; border-left-color: #999999; border-left-style: solid; border-left-width: 1px; border-right-color: #999999; border-right-style: solid; border-right-width: 1px; border-top-color: #999999; border-top-style: solid; border-top-width: 1px; color: #000000; display: block; float: left; font-family: arial,helvetica,sans-serif; font-size: 11px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; overflow-x: visible; overflow-y: visible; padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; vertical-align: top; width: auto; zoom: 1;"> http://https://

||  **Ad preview:** The following ad previews may be formatted slightly differently from what is shown to users. [|Learn more] || Side ad || <span style="background-attachment: initial; background-clip: initial; background-color: #ffffff; background-image: initial; background-origin: initial; border-bottom-color: #cccccc; border-bottom-style: solid; border-bottom-width: 1px; border-left-color: #cccccc; border-left-style: solid; border-left-width: 1px; border-right-color: initial !important; border-right-style: none !important; border-right-width: initial !important; border-top-color: #cccccc; border-top-style: solid; border-top-width: 1px; display: block; float: left; margin: 0px; min-width: 160px; padding-bottom: 7px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 7px !important;">* __ Aston's Specialties __

<span style="background-attachment: initial; background-clip: initial; background-color: #ffffff; background-image: initial; background-origin: initial; border-bottom-color: #cccccc; border-bottom-style: solid; border-bottom-width: 1px; border-left-color: #cccccc; border-left-style: solid; border-left-width: 1px; border-right-color: initial !important; border-right-style: none !important; border-right-width: initial !important; border-top-color: #cccccc; border-top-style: solid; border-top-width: 1px; display: block; float: left; margin: 0px; min-width: 160px; padding-bottom: 7px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 7px !important;"> ||
 * Quality and Value for money
 * Delicious food and friendly service
 * www.astons.com.sg


 * Top ad || <span style="background-attachment: initial; background-clip: initial; background-color: #ffffff; background-image: initial; background-origin: initial; border-bottom-color: #cccccc; border-bottom-style: solid; border-bottom-width: 1px; border-left-color: #cccccc; border-left-style: solid; border-left-width: 1px; border-right-color: initial !important; border-right-style: none !important; border-right-width: initial !important; border-top-color: #cccccc; border-top-style: solid; border-top-width: 1px; display: block; margin: 0px; min-width: 200px; padding-bottom: 7px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 7px !important;">* __ Aston's Specialties __

|| <span style="color: #0066cc; display: inline; overflow-x: hidden; overflow-y: hidden; padding-bottom: 10px; padding-left: 20px; padding-right: 0px; padding-top: 5px; text-decoration: none; white-space: normal;"> [|Take a tour.] ||
 * <span style="color: #333333; display: block; list-style-image: initial; list-style-position: initial; list-style-type: none; margin: 0px; overflow-x: hidden; overflow-y: hidden; padding: 0px; white-space: nowrap;">Quality and Value for money Delicious food and friendly service
 * <span style="color: #333333; display: block; list-style-image: initial; list-style-position: initial; list-style-type: none; margin: 0px; overflow-x: hidden; overflow-y: hidden; padding: 0px; white-space: nowrap;">www.astons.com.sg ||
 * <span style="display: block; padding-bottom: 10px; padding-left: 20px; padding-right: 0px; padding-top: 5px;">**Ad extensions** expand your ad with additional information like a business address or product images.

__**Unrest in Libya and Egypt**__ **__09/03/2011__**

__**W****hat did social media do for the ongoing unrest in the arabic world (try to compare Egypt and Libya)**__

Social media was a powerful tool during the political unrest in Libya as the locals were able to post their comments, the geographical situation at a particular location and people from all over the world were able to view it instantly and at the same time look at the most recent posts that were posted in the last 24 hours. <span style="color: #222222; font-family: Arial,Helvetica,sans-serif; line-height: 17px;">A mashup map of the unrest in Libya that combines information, images, and videos from geo-located posts to Twitter, YouTube and Flickr can also be created and this information was viral the minute it was uploaded onto the internet.

<span style="color: #222222; font-family: Arial,Helvetica,sans-serif; line-height: 17px; margin: 0px; padding: 0px;">Social media is playing an increasingly important role in getting information from the citizens out to people from all over the world, and with most social networks now supporting geo-tagging, maps like this have become commonplace, but important, tools in broadcasting on the ground information as it happens.

There examples of the Libya Social Unrest Maps available on the internet and people from around the world can click on it and know exactly what is happening at which part of Libya and leave their comments about the video. With social media, information can be spread really quickly and it is so easy to rally people to join a cause and the government cannot do anything about it when people are passionate and is pro-active in joining protests and demonstrations. People are more literate and tech savvy and they would want to do something about the current political situation back in their home country if they are not happy with it.

The reason why social media is scary to governmental bodies is because no one can control it as it is hard to shut the whole facebook/twitter/youtube links down unlike in the past where information channels i.e. newspapers, radio, television and magazines can be stopped easily. Social media it is very hard to control as once it is uploaded onto the internet it is live and any one who has a computer can access it which makes it very hard to put a stop to the spread of information. Lastly, your friends who have seen the video will go on to pass it to their friends and they help to share files and information for you that reaches out to even more people than you can imagine.

In Egypt, social media like Facebook and Twitter have played a critical role in helping people organise the anti-government protests in Egypt. Even though it does not cause a revolution or regime change, it can be sued as a tool to spread messages and enhance the ability to take collective action by organising and assembling large numbers of people for protests and demonstrations at a moment's notice. Facebook groups were created so that people in the groups can be informed and notified really quickly in terms of the time/location of the next protest and the latest information about the current situation.In Egypt, 5 million new facebook users joined facebook in a course of a few months when a protest movement was initiated by a Google executive, Wael Ghonim and Google openly announced that they are behind him and awaits his return to the company when he is ready.

__**What did the social media do to tourism industry, showcase samples**__

Social media allows the users to share what he/she is intending to do, it allows them to research from others who have done the same thing in the past, sharing advice and also create a mesh of diverse content across the web in multiple spaces. In the past people were unable to share their past travel experience with a hotel or at a specific destination but now with websites like Tripadvisor, TripHub, TripUp and TripTie, people can share their amazing or not so pleasant travel experiences with many people all around the world. They can even rate from the scale of 1-10 how good or bad the experience was and whether they recommend a specific hotel or not. And that started a whole new way of getting feedback about hotels, restaurants and even things to do at a specific destination which was not possible in the past.

Examples include Myspace:NEW ZEALAND, Facebook:Burning Man, Blog:uwishunu. The current generation that has a great presence on Wev Trust, user referrals and reviews, individualism and personalisation, activity not place, personal broadcasting and travel blogging, finding and working with Evangelists, being in the hottest new Web 2.0 app

It is important for companies to show diverse online presence in different platforms such as Facebook, Twitter, Blog, My space and youtube

__**How active are yourself in Web 2.0, what role does it play in your life (private, student)?**__

Student As a student I rely on Web 2.0 to do research for assignments, communicate with teachers, potential employers and fellow classmates using the internet. It is also a very useful tool to find out updated information about the new timetable, information about the modules that I am taking and the information that I need for my assignments.

Private I relied heavily on social media such as facebook and skye to find out how are my friends and family doing back home and to track the possible things that I am missing back home. It is a great way to communicate across countries and a far more cheaper and efficient way of communication. Emails are also a great way to keep in contact with friends and acquaintances. It is also a great way to share lots of photos online, videos, links and websites on web 2.0 and web 2.0 makes posting and spreading information so much easier as compared to 10 years ago. I am not so much into twitter and youtube but I believe this might change in the future.

References: http://www.smh.com.au/opinion/blogs/the-bishops-gambit/the-power-of-social-media-20110209-1aly4.html http://video.foxbusiness.com/v/4538324/role-of-social-media-in-unrest-in-egypt/ http://www.slideshare.net/katielips/social-media-and-tourism-274877

__**04/03/2011**__

__**Metatags Exercise**__

I have visited the Astons Specialities Singapore website and they do not use any sort of metatags, keywords, descriptions that puts their website in a better position when someone enters these keywords in google search.

When I typed "affordable western food in Singapore", a review of Mad Jack Cafe by a blogger came up as the first link and the Singapore Restaurant Food Guide came up as the second and third link while a review of Astons Specialities in trip advisor came up as the 4th link. From this, I can say that they have quite high ranking when it comes to key searches but perhaps by adding metatags will increase the chances of them appearing as the first or even the second link.

When I did a search for Astons Specialities, their blog actually came up as the more prominent webpage link together with the other food review websites and the official webpage of Astons http://www.astons.com.sg/index.html was no where to be found.I think that the webpage designer should do something about this to make sure that the official website comes up as the main web link as that would be the first thing that people would wish to know more about the restaurant, the concept and the type of food that it serves before looking at the blog for further information. A link of the blog can then be added on the official website so that people have to bypass the main Astons page before going to the blog which provides more information about the resturant.

The official website was quite easy to find but I had to key in Astons Specialities Singapore before the official webpage appeared which would be hard for customers that do not know this restaurant exist and would like to try affordable western food in Singapore, especially for tourists. Their competitors like Mad Jack Cafe and Republic of Steak seems to have quite a good web presence which means that Astons definitely need to spend more time and money in this area to be more competitive virtually.

__**01/03/2011**__

__**How to build a website:**__

- Server (server software free via Joomla: JSAS, typo) - Website programming languages (converts codes to colours and texts to pixels): - HTML: Hyper Text Mark-up Language - Flash: For designer webpages - Data programming languages: asp, php, aspx=> essential for data based webpage - mysql/d base: Free database connection, connects data from your own server and makes it readable through php or html for the webpage reader. Many people can change and input data by authorisation, able to collect data automatically/manually, display dynamic data.

**1. Hosting** -Self/foreign Foreign: Select hosting provider Free web hosts (careful about sexual adverts being forced on the website): Gives the least control Standard web hosting: Dedicated web hosting: Gives the user the most control over the root directory. Virtual web hosting: Have access to the roots, able to place programs, encrypted and decrypted process Shared web hosting: Do not have control over root directory

Price order: Free webhosting, standard, shared, virtual, dedicated The more expensive it is, the more space you can have but you have to manage it yourself, the more control.

**2.** **Domain Name** Do you need an own domain name?/Subdomain? How to get your own domain name? Registration of URL (Uniform Resource Locator) (IP)

**3**. **Plan your website** Type of site (html, asap, php, with or without database, open source (Joomla), paid programs(Dreamweaver, etc))

**4. Build your webpage** **- Design basics** (menu navigations, number of roots (the lesser the better), size of pictures, screen, colours, fonts, static => webpage width of smaller width 15’ or 17’ (preferred) or dynamic) **- Learning html** **- Learning CSS (Cascading style sheets)** Format templates that has a different design layouts that can be used on different webpages for a different look while the texts and pictures will still remain on a specific webpage. **- Webpage Editors**

**5. Publish the webpage** Upload FTP (File transfer protocol) i.e. Dreamweaver (Macromedia), Filezilla => Usually work with two windows, one for your personal, local files and another is online. Can be used to transfer a large amount of data to your business partner. Data can be kept confidentially in a secret FTP.

**6. Promotion/Marketing/ Maintenance** **web design 101** **=>** [|**www.build-website.com**] - Use different sources to build a websites <span style="direction: ltr; display: block; font-weight: normal; line-height: 22px; margin-bottom: 0pt; margin-left: 0.38in; margin-top: 7.68pt; text-align: left; text-indent: -0.38in; unicode-bidi: embed; vertical-align: baseline;">