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= ****Animoto **** = ===media type="custom" key="8919678"  ===

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===**Google Adwords ** ===



=Meta-Tags =


 * Restaurant : Pizza Hut**
 * [| http://www.pizzahut.com/]**

When I first typed in the keyword "Pizza" in Google as shown below, Pizza Hut was not one of the top few choices given by the auto-search programme by Google. However it is only when I continued typing the keywords "Pizza H", the auto-search then came out with "Pizza Hut".

Therefore when viewing the keywords used in Pizza Hut's meta-tags, the following were the few words that Pizza Hut used and the word "Pizza" was not included.



However when I typed in the keyword "order pizza online", Pizza Hut was the first name that appeared on the search result as shown in the screenshot:



Also in my opinion the keyword "order pizza online" is how people normally converse with each other when they want to order pizza online. Therefore from this, it can be deduced that Pizza Hut takes into consideration the common sentences or phrases people use when searching for pizza deliveries.

**Restaurant : Domino's Pizza** **[]**

In the case of Domino's, despite including "pizza" as one of the keywords, it did not appear in the auto-search results. However, it is apparent that the keywords widely used in Domino's meta-tags are the brand name itself (Domino's) and "pizza *location*" (ie. pizza lausanne; pizza winterthur) where Domino's has an outlet.

<meta name="keywords" content="pizza,dominos pizza,domino pizza,dominos,pizza domino,domino's pizza,domino,dominos ch,pizzaservice,dominos pizza lausanne,pizzeria,dominos pizza geneve,dominos pizza ch,domino pizza lausanne,domino pizza ch,take away,winterthur pizza,domino's,domino pizza geneve,dominos.ch,dominos pizza suisse,dominos pizza genève,pizza delivery,pizza service,domino pizza zürich,lausanne pizza,pizza lausanne,pizza ch,www domino ch,domino pizza suisse,pizza dominos,www pizza ch,pizza kurier,lausanne livraison,domino's pizza lausanne,pizza geneve,www dominos ch,domino s pizza,pizza hut,livraison pizza lausanne,pizza express,dominos pizza switzerland,domino ch,dominos pizza winterthur,pizza blitz" />

Therefore in order to get Domino's as one of the search result, searchers would have to type the keyword "Domino's" itself or the locations where Domino's provide deliveries.



=**How To Create A Webpage** =

In order to create a website, the user has to first have **a basic understanding of Web Programming such as HTML and CSS**.


 * HTML** stands for **Hypertext Markup Language**. It is the predominant language for construction of web pages. It is used to describe structure and content in text form as well as to compliment text with objects such as images.


 * CSS **stands for** Cascading Style Sheets. ** It It is a style sheet language used to describe the presentation semantics (the look and formatting) of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML.


 * Creativity and good writing skills** are also important in developing your website. This is important in the marketing aspect of the user's website so as to attract traffic and keep your followers loyal. Of course not forgetting having **access to the internet!**

Once the basic needs and requirements of starting a Website is acquired, the technical part starts to come in.

Every website has 2 critical things:
 * 1) **A domain name**
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">A domain name is the address of the user's website such as (helloandgoodbye.com)


 * 1) **A webhost**
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">A webhost is the place where the user publishes their pages to the Internet, creating email addresses and developing additional features such as forums, shopping carts etc.
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">A web host is the company that provides the server space for web pages and whatever files needed for the website. The website files will be uploaded to the host and this is how a website becomes visible on the Internet. There are free web hosting companies available and also, webhosts that requires monthly subscription plans where the user gets larger disk space, faster connections and other additional benefits.

Therefore after having a domain name and a web host, the user can start creating and designing the website. The website can be build from scratch using HTML/ CSS or, softwares such as **Dreamweaver**, **Kompozer** and **CoffeeCup**can be used. However, Dreamweaver is by far the best and most respected for website development and management though it can be expensive. Here are the lists of disadvantages of hosting on a free webhost and advantages of hosting on a your own domain name.

==<span style="font-size: 1.3em; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">** Disadvantages of Free Web Hosts ** ==

==<span style="font-size: 1.3em; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">** Advantages of Owning Your Own Dot Com Name ** ==
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Limited web page space
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Can't add interactive features (chat rooms, message boards, games, online ordering etc.)
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Search engines often ignore them **(Traffic will be limited)**
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Visitors may doubt your credibility
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">May have banners and/or pop ads on your homepage and/or all of your pages
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Long and hard-to-remember web address (instead of yourdomain.com)
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">No guarantees of site availability and longevity
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">No branded emails addresses (you@yourdomain.com)
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Insufficient help and support options (if any)


 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Easy to remember website address (yourdomain.com)
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">No banners or popups
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Easier to get listed in search engines (Google, Yahoo etc.)
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">You have more control over the look and feel of your website.
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Multiple branded email addresses (you@yourdomain.com)
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Plenty of web page space for site expansion
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">No worries of site being removed unexpectedly
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Looks more professional
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">More flexibility for design and functionality
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Help is readily available

Once the website is build, it can be uploaded onto the webhost's server and it will be published on the internet!

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 * References:**