01_project_havanna

** [|http://www.havannaluzern.ch] ** Contact person: Mr. Daniele
 * Havanna Cafe and Bar **

__ Our group: __

__ Task outline: __
 * 308256@vle.imi-luzern.com || Havanna Analysis, Prezi, Marketing package ||
 * 308415@vle.imi-luzern.com || Facebook ||
 * 307612@vle.imi-luzern.com || Flickr, Apps ||
 * 308230@vle.imi-luzern.com || Research of competition ||
 * 308442@vle.imi-luzern.com || Twitter, Blog ||
 * 308134@vle.imi-luzern.com || Research of competition ||
 * 308440@vle.imi-luzern.com || Youtube, Movie ||
 * 307539@vle.imi-luzern.com || Animoto ||

- Contact Mr Daniele and do the interview - Analysis of Havanna’s marketing approaches - Research and analyse competition (local and international) - Research current ICT trends - Individual tasks (Animoto, Movie, Facebook, Twitter, Flickr and so forth) - Research current ICT trends and adding all the information together on the wiki - Use that information to create Prezi and the summary for Mr.Daniele - Review and submit

__ Log: __

** march 28th ** : group meeting - sent email to Mr Ritzel and assigned tasks within our group.

** march 30th ** : Started group communication in facebook

** march 30th ** : Create group page on facebook ' HAVANA-ICT GROUP'

** march 30th ** : Create Community page on facebook ' HAVANA CAFE&BAR'

** march 30th ** : Task outline.

** march 31st ** : Members of the group went to see Mr. Ritzel for some advice and further action of the project.

** april 1st ** : Mr Ritzel Contacted Mr. Daniele

** april 3rd ** : Email was sent to Mr Daniele, to introduce the group.

** april 4th ** : Havanna's Twitter Fan site is created.

** april 4th ** : Havanna Restaurant's Fans Blog is created.

** april 6th ** : Researching of competitors

** april 7th ** : Contacted Mr Daniele again and arranged a meeting @ Havanna Bar/Cafe for Tuesday, 12th of april at 2PM

** april 8th ** : A Flickr (havannaflickr) account is created.

** april 10th ** : started analyzing their website

** april 12th ** : Meeting with Daniele & Interview

** april 12th ** : 14 photos of Havanna are uploaded on Flickr

** april 15th ** : Researching of local competitor

** april 18th ** : Started work on Prezi

** april 18th ** : 5 more photos are uploaded on Flickr

** april 18th ** : Video of Havanna is created from Animoto

** april 18th ** : Researching of international competitor of Havanna

** april 20th ** : Continued work on prezi

** april 23th ** : link to the unfinished prezi posted on our wiki

** april 23th ** : wiki outlined and edited

**april 26th:** Prezi's first complete draft

**april 26th**: Summary for Mr Daniele has been attached to the wiki; Started editing attached Word Documents

__ Havanna Analysis: __ We analysed the website and other marketing channels used by Havanna Luzern. In the attached word document you may find indepth information about the analysis.



__ Comptetitors: __

Havanna Cafe and Bar was compared to:

** Pacifico, Luzern ** ** Henry’s Cafe Bar, London ** ** DaDa bar & lounge, Hong Kong **

** The World Championships Cuba in 2010 **
More information about the competitors as well as the analysis of their marketing approaches are in the attached word documents underneath.



__ Individual tasks: __

We researched current trends, opened accounts, created a video and a Animoto.

Please find more information underneath:

A Twitter account has been created on [|http://twitter.com/#!/Havannafansite] (username:Havannafansite, password: 1234567890)

A Blog site has been created under [] Please note the spelling oft he URL, as the name HAVANNABLOG was already taken. The created blog should only outline the possibilities a blog offers.

A Flickr account has been created under „havannaflickr“ (Login name: cafeandbarhavanna, password: 1234567890)

Havanna Facebook fan pages created : can search 'HAVANNA Cafe&Bar'

A cool Animoto has been created: media type="custom" key="9181710"

﻿A Video has been created:

media type="youtube" key="3mq0LVHKdvE" height="349" width="560"

Summary of the Interview:



A Prezi has been created:  media type="custom" key="9181724"

Summary of our suggested marketing package for Mr. Daniele



Sources:

http://thenextweb.com/apple/2010/02/18/steve-jobs-blasts-flash-dying-technology/

http://www.quotebean.co.uk/buying-services/flash-designers/help-to-buy-guides/benefits-and-limitations-of-flash-web-design/

http://www.chip.de/news/Flash-vs.-HTML-5-Studie-vergleicht-Performance_41910882.html http://ezinearticles.com/?Some-of-the-Largest-Brands-Are-Using-Game-Based-Apps-For-Advertising-and-Promotions&id=4361647

http://blog.nelso.com/2010/06/iphone-os-penetration-by-country.html

http://www.astoria-luzern.ch/deutsch/07_restaurants/html/pacifico.htm

http://www.henryscafebar.co.uk/Home.aspx

http://www.havannaluzern.ch/

http://www.dadalounge.com.hk/

http://www.rhapsodys.co.za/

http://www.google.com/landing/offers/index.html

http://www.golem.de/specials/augmented-reality/

http://www.groupon.com/

www.qype.ch

www.alexa.com

www.tripadvisor.com

www.google.ch

www.facebook,com

www.twitter.com

www.youtube.com

www.flickr.com

www.dotster.com