ICT+class+04.03.2011

Information Technology

__ Monitor Competitiors __ Ø What are your competitors doing internationally? Ø Learn through ALEXA (one of the oldest website looking for success)

[|www.alexa.com] Ø How many visits they get! How they market themselves? Ø Globally/locally Ø Look at competitors completely different to your concept Ø Also other similar companies in a different business segment

__ Watch all __ Ø Check their keywords / metatags / tags Ø __ Metatags __ Ø Google looks at the website differently like we do opening or accessing a website (text vs layout of website) Ø ‘View source’ (html) Ø The most important are meta keyword, title and Ø __ The title shows on the top ([|www.imi-luzern.com]) __ Ø ˂meta name = Ø Keywords are countless. They refer to the local market eg. BA vs Certicate level. Google makes it clear, it shouldn’t be more than 7 keywords, and otherwise you may get blocked. The product has to be related to your initial product eg. Sex, libiya and IMI doesn’t match. Trends are changing daily; create more pages that apply to different market segments with different tags. Ø __ Title and Description __ Ø Website address is entered and then it helps you on your score. Ø Each browser has the possibility Ø GOOGLE trends, GOOGLE Adwords Ø Landing pages

To define Metatags you first must define keywords · What language? Make sure you cover all languages · Be careful with too generic keywords eg. Fish head curry soup ‘singapore’, linked to locality · Use free SOE tools rather than pay. ‘tool you can download to create new website’ on moodle. · Job well done

Link management o IMI represents MMU (needs to be relevant) o How to find out: Link: “www.imiuniverstiycentre.com’ o Link popularity check indicates the links related to other related sources. o Look for portals that are interesting for your own good o The way they make money is through advertising “Googe Ad”, generate traffic, increase clicks and therefore more result. However, there are also Paid Listings.

Check your restaurant links (in google search for   - link:[|www.restaurant-xyz.com]    - Compare with others who are more present on the Internet, for example [|http://www.muthuscurry.com] for Singapores best Fish Head Curry