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Intro to ICT - Introduction to ICT course - Prezi
 * Curriculum Outline **

Presentation of Project

Brainstorming in groups on current trends - Added some clouds to have an extended discussion about those trends and how they may influence already on how business is done - Look at your own ideas on your role linked to ICT and ICT management - see menu "future of you"

Web work - Steps to get to your own Webpage - From first design ideas to webmarketing - Indirect online distribution- Get your business listed - Metatags - Webmarketing Web2.0 and Social Media and how it changed the tourism and travel industry Its a Google world Social Media NetGen or Gen-Y and what they will bring to today's workforce Long Tail marketing and Landing Pages Travel 2zero - Latest IS trends in hotels - Customer Service online - Pre arrival checking –eConcierge – eFolio - Social website (Sheraton) – eBreaks - eCRM’s Crowdsourcing & Democratic Selling Tweetonomics Open Source - how open source went from a joke to THE most talked trend in technology - Open source > mainstream - Looking at different open source applications Security issues – Dark Side of the internet – Virus – Spam – Scamming - 904 eCommerce - Airline business online - Yield Management / Revenue Management How new business concepts are only possible because of new technologies - Intelligent housing - What will Web3 become –Linked Data Augmented Reality and the merge of ON and OFF-line world. A move to a more sensory use of technology. Toch and 3D technologies leading to the sensory Internet Mobile Trends and how it will affect future business done, tablets add on a new dimension to being mobile and ON


 * Learning Resources & Requirements **

Books:NO course book

eResources: Zines Wired http://www.wired.com Webarticles to be subscribed and regular read: Subscribe to http://www.trendwatching.com Subscribe to google news alert on “hotel information systems”, “technology trends hospitality” Subscribe to www.hospitalitynet.org mailing list

The course will be done using different teaching styles (web enhanced through moodle, wiki and prezi). Students will be motivated to participate at all time beyond the simple classroom training. The teachers sees himself as a guide to help the students to acquire knowledge and experience through trying and investigate using latest ICT tools and applications. The emphasis is not on learning technical terms by heart but rather to learn on how to find and investigate themselves, to locate trends and apply them to the hospitality industry, to get the objectives done in a professional manner, using today’s ICT. We will use real life samples and latest internet tools available to prepare the students for their future virtual, digital, immediate, knowledgeable, innovative and molecular working environment. There will be guest lecturers in person as well as through virtual webcast tools. Additionally we will do different fieldtrips to experience ICT in real.
 * Teaching, Assessment Methods & Learning strategies **

You can reach me either physically in coming to my office or through digital means, email: lukas.ritzel@imi-luzern.com
 * Availability of Unit Lecturers **

**Assessment methods, instruments and grading**: Midterm project delivery and description, teamwork Graded Project, timeframe 8+ weeks, teams at 5-6 students, final delivery end april, (late submission will result at a maximum of 40%, if later than three weeks after deadline then project non-accepted. The Time management of handling the project will be part of the grading. Milestones will be given to students to be kept. Project Abstracts (details added later)  40%

End Term, final exam: 2 hours, choose out of 4 questions 2 and answer them in writing (essay style). To perform well you must have understood all the terms and concepts covered throughout the whole course and being able to get things into a context and eventually build bridges between them. Ensure you have read all wiki pages as well as followed up on the links given as well as understand the basics covered in the presentations on the Student virtual drive. There is no learning by heart but deeper understanding of the concepts discussed needed. make sure you read the questions carefully and make sure you answer all questions asked. 40%

Performance throughout the whole class; contribution, attendance and added value of interaction with lecturer During the whole term, ongoing: different small assignments (non graded) 20%

Learning Outcomes (1) (2) (3) (4) (5) see table in Unit Handout on Moodle for more detail

Project: Your project work will me measured based on how well you handled an ICT project in a team in the time given. Your progress of work must be visible through the project wiki. Your final delivery should be done in a professional way using ICT technologies. Ensure that you provide enough references and document your decisions. Ensure that you have done enough research on all the distribution channels to provide evidence of active contribution.
 * Coursework – Marking Criteria **