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Hau Yick Him

//**HOW TO BUILD A WEB PAGE ?**//

1. Decide the idea and purpose to establish a website
 * Type of Site
 * Content and Info
 * Features and supports from website

2. Choose the suiteable web hosting provider
 * Standard Web Hosting
 * Shared Web Hosting
 * Virtual Web Hosting
 * Dedicated Web Hosting

3. Select a Domain name ?
 * Either we choose Free hosting to cut down the fee or select a domain name that can specify the web page and make it more visible of internet.
 * If we select to establish a domain name then we need to first register it from some domain registration companies.

4. Decide where to host the website server ?
 * We can buy the service from Internet Services Provider companies which cost us monthly fee to host the server or do a virtual host on ISP.
 * Host it by our computer with large of data capacity.

5. To Design and edit the site
 * HTML and basic web design principle
 * Software or page builder program

6. Test the web page
 * Carefully review every single designed page and ensure all the info and images are uploaded.

7. Publish and promote the website
 * After having contact with the web hosting provider, the website can be successful publish
 * SEM ( Search engine management )
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Advertisements from media ( magazine, newsletter, emails,etc )

8. Consecutively maintainence
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Make sure the website is going well all the time
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Update servers
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">Internet Security control

References : http://www.build-website.com/ http://templates.cgi101.com/design/ http://webdesign.about.com

//Find out a metatag example from my favorite restaurant//
<meta name="keywords" content="Hong Kong,Taipei,Taiwan,Italian,restaurant,Italian restaurant,food,beverage,wine,hk,Little Italy,Fat Angelo's,fat,angelos,fatangelo's,fatangelos,angelo's,New York style,party,dinner,lunch,pizza,pizza hut,Shakeys,Shakey's" /> []
 * Fat Angelos Hong Kong**

Mostly covered by Italian and new york italy, pizza which will lead to their restaurant style and cuisine. They actually did a great efford that when search Italian restaurant Hong Kong and it has been ranked top 3,4,5. [|http://www.google.com/search?client=safari&rls=en&q=hong+kong+italy+new+tork&ie=UTF-8&oe=UTF-8#hl=en&sugexp=ldymls&pq=italy%20restaurant%20hong%20kong&xhr=t&q=italian+restaurant+hong+kong&cp=5&qe=aXRhbGkgcmVzdGF1cmFudCBob25nIGtvbmc&qesig=awnwmz8arIpAuvaYQ2i_VA&pkc=AFgZ2tnKHIpPCTNvuI8PNvdKbJCNvxYpqB8-NykLG_In__mPe9auYsR98fffIj0KxqiqL0H_sJp5KZUENFkcqLHlid-jkzN6zA&pf=p&sclient=psy&client=safari&rls=en&aq=0c&aqi=&aql=&oq=itali+restaurant+hong+kong&pbx=1&bav=on.2,or.&fp=ef34c9a9ed856910]

Compare with their main competitors

** The Grappa Restaurant **
[] <meta name="keywords" content="El Grande Concepts, Restaurants & Bars, El Grande, Grappas, grappas, GRAPPAS GROUP, grappa's, Grappa's, GRAPPAS, Bars, Restaurants"> <meta name="description" content="El Grande Concepts - Prominent Restaurant Group in Hong Kong, Manila, Beijing, Macau">

The Grappa restaurant only contain their restaurant and group name in their tags, although there are destination tags but they are not gaining competiveness when people searching Italian restaurant Hong Kong on google.

How to Use web2.0 tool to do web marketing our restaurant / hotel.

Publisher : We can create our blog and provide subscription links to facebook and twitter, so people who follow our blogs can be updated / noticed on their social networks when we put on updates from our new menus, event.

Share : Flickr can be used by uploading food pictures, restaurant images to attract internet followers to promote our restaurant brand online.

Social Network : Open a fans page on facebook, people who put a like on our facebook can be updated constantly by our news or events.

Microblog : Create a twitter account to links with our blog and facebook page, restaurant can also update status / put on messages daily to catch the public attention therefore followers can participate with the restaurant bloggers.

MMO : Affiliate with those online games, we can put on our restaurant links on their loggin page, so the our restaurant images and links can be seen.