Hotel+Research

1. I chose Savoy Baur En Ville hotel which is a 5 stars hotel located in Zurich, Switzerland.

This hotel's website can be searched by using these keywords:  <  meta   name  ="keywords"   content  ="Grand Hotel Savoy Baur en Ville, Le Petit Grand Hotel Z&uuml;richs, Z&uuml;rich, Zurich, Zuerich" >     The keywords on searching this hotel are specific and straightforward. It can be searched and found by typing the name of the hotel or typing hotels in zurich in order to have a wider scope which could enlarge their business and be found by people who are looking for hotels in zurich.

It is taken from the link: []   2.Another Hotel that I would like to choose is Zurich Marriot Hotel, which is a 5 star hotel and also located in Zurich, Switzerland. Marriot Hotel's website can be searched by using these keywords:   <  meta   name  ="KEYWORDS"   content  ="Zurich hotel accommodations, Zurich Marriott Hotel, Zurich CH hotels, hotels in Zurich, marriott hotel, marriott, hotel deals" /> <span class="HTML_TXT"><span class="HTML_TAG">The keywords on searching Marriot hotels are extremely wide, therefore people can narrow down by typing the keywords like marriot hotel in zurich. Another not too wider search is by typing hotels in zurich, accommodations in zurch, only marriot hotels and hotels. It is taken from the link: [] Comparison on both hotels: As I mentioned on above the Savoy hotel has limited keywords when compared with Marriot hotel. This is because marriot's brand recognition is greater than Savoy since Marriot is an international chain hotel. Therefore, Marriot hotel has wider searching scope to enable everyone choose their hotels as first option. Obviously, Marriot paid more than Savoy on advertisement and recommedation on its hotels.I personally think that Marriot has a better web page design. This is because Marriot has more details information than Savoy. Marriot webpage is connected with facebook which enable facebook users can have a click into marriot's website. Besides that, Marriot webpage offers a few options on languages for users to choose. Whereas, Savoy has no site maps below its webpage. It Provides less informative information as compare to Marriot. All in all, both hotels are easy to find in google browser.