00_project

The project is a real project with real clients, therefore i request from all participants a highest level of professionalism and discretion in handling such a project. If unsure always communicate first with me. Since not all of the contact persons can speak easy english we would need to have in each group one German speaking student which i have assigned as following

Nr. 1 (308366) Tina Choi (308370) Jeremy Heng (308371) Ho Kah Yee (308376) Charlotte Lee (308381) Jeff Pan (308384) Christine Tan (308367) Jill-Mynn Chong (308364) Germaine Chan [] & Seraina Fontana sekretariat@modena.ch Tel. 041 226 61 41, Fax: 041 226 61 40 []

Nr. 2 //(308463) Leung Ka Man// //(308436) Chiew Zhen Wei// //(308438) Ngan Seok Qing// //(308462) Leung Ming Sum// //(308441) Yang Lei// //(307885) Wong Yick On Culver// //(307624) Sophia Toh Hui Shan// [] Contact persons: Uwe Heidtfeld und Rolf Werthmüller sebastians@sebastians.ch they can speak english please create a mail where you present your group and your suggestions to meet at their place and then send it first to me for OK

Nr.3 (308420) Zelger Valerie (307873) Tommy Chiu (307540) Takico Choi Rico Lai (308088) Fabiana Aguiar (308024) Ines Moço (307923) Brittany Johnson (307223) Erin Shiu []

375 55 50 | mail@hotelseeburg.ch Contact person: Pascal Vonaesch F&B Manager T +41 41 375 55 55 | F +41 41 375 55 50 | mail@hotelseeburg.ch 3 different restaurants and banquets Contact has been taken already, now the follow up must be done to talk in the group and with the contact on if you should cover the whole offering (all restaurant, event, hotel etc) or concentrate on one of their offerings.I would suggest you to discuss that with your contact and as well suggest (not push) another visit with the whole group and see if you can perhaps get a to try some of their offerings to get the mood ( if you do this polite in a mail i would not see any problem, they may simply say no

Nr.4 (308256) Burch Frederik (308230) Idah Mwansa (307612) Suen Shuk Yan Kylie (308442)Teoh Mag Gie (308134)Ong Pei Jiun (308440)Andrew Thong Koon Git (307539) Wong Ka Leng (308415) Dahee Kim [] Contact person: Mr. Daniele

Nr.5 (306661) Tweshe Samir (308454) Hae Rin Chang (307413) Jeff Lo (307526) Sophia Ip  (307496) Leo Kuo (308337) Tiffany Lau (308084) Kana Tsuruda (308054) Audrey Lam [] Contact persons: Ms. Hülia and Mr. Erdal Setzer h.sezer@suite-lounge.ch Ms Hülia

Nr. 6 //(307318) Daniel D'mello// //(307372) Macro Hau Yick Him// //(307519) Bernard Li Pak Him// //(308071) Lee Chong Hwai// //(307039) Kavanjit Hayre// //(307181) Pham Huy Dung Joe// //(307328) Nguyen Dang Minh Phuong Chelsea// [] Contact person Mr Fitze Tel. (+41) 41 418 52 52 - contact@hotel-schiff-luzern.ch Please send a mail and then call Mr Fitze, he is ok with the assignment and asks to be contacted

Nr. 7 (307584) Ji Zhe Monica (307450) Danaiwat Komoot Cloud (307473) Youngjun Kim Jun (308458) Catherine Kim (308333) Jin Sun Kim Sunny (308091) Yisl An Amy (308250) Sudarat Chan Alex (308363) Chanchanit Boonchaiya Ja [|www.rathauskeller.ch] Contact person: Kuno Trevisan

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trevisan@rathauskeller.ch [|www.rathauskeller.ch] , __www. __[|tinyurl.com/ygn6brw]  (Rathauskeller auf Facebook) ======

For the 2011A I think we have a real cool project to work on. I have met with two business people from Luzern Mr. Steffen and Mr. Casagrande, who currently are working at a fascinating restaurant application for the web and mobile device, which i will as well show and explain to you during class. As a side project to this, we came up with following real time idea/ project: In teams of maximum 8, you will be assigned to a existing restaurant (business) in the area Luzern. You will have the chance to visit the restaurant / business and even enjoy a free treat (lunch, dinner to be discussed or small item if business. to be confirmed individually). You further will have the chance to talk/ interview in a professional way to the decision makers at that restaurant to get known to their product (style, approach, decoration and of course most of all culinary offering). Once you become expert of the place you will have to do a in depths research of their current marketing on the web.
 * Project ICT **

** Objectives: ** You will have to research on their current web presence (website, SEO, Ads campaigns on the web etc) You will have to research on their current web2.0 marketing approach You then have to analyze your findings and find possible international comparisons (other restaurants who are at similar level and how they use the web for promotion) and present your findings in a report and as well create a Prezi to present your findings, results to them. Further you must come up with a creative web2.0 marketing package for them with at least 7 different components (YouTube, Facebook, Twitter, Animoto, a Prezi a Long Tail strategy and 2 more of your own choice). Those have to be fully implemented and documented and well be presented to a selected audience in a one hours pitch. It will be important that you proof deeper understanding of how those web2.0 applications should be used for the restaurants advantage and create a viral effect, they must be well adjusted and fit to the target business.

Delivery: Wikipage describing the whole project flow (who has done what in the team and explaining all your decisions). links to all your online material (embed your movie, your animation, your prezi etc) One printed document summarizing the above which can be handed to the client which explains your work done in detail (only what is important for the client).

The grading will be based on following aspects by me counting 70% • Situation Analysis 0 - No understanding of current business / 100 - Thorough understanding of current business climate • Argument conviction 0 - Lack of synthesis with business objective / 100 - Compelling demonstration of benefits to business • Implementation of next level and flow 0 - poor methodology / structure in getting off the ground / 100 - best practices for implementation and striking clear to follow • Quality of Research 0 lack of supported info / 100 support info clearly visible • Additionally, the business community will as well have an influence with assigning an overall performance from 0 to 100 (official IMI grading scale) which will count 30% (this applies only if we find dates where the audience has time to join.

** Deadline and final delivery April 30. Midnight **