308337

Lau Wai Lam

__Twitter Business - Creme Brulee Cart__
- Twitter is very efficient for small business to promote marketing. - Twitter account is much easier to manage than a website. - The owner of Creme Brulee Cart, Mr Curtis Kimball, use Twitter to update the location and time of the dessert stall in San Francisco. - Followers and fans could know the exact date, time and location of the stall to buy their favourite dessert, YES PLEASE nutella infused creme brulee.

** __Mobile means…__ **
Is with us all the time and always connected - always can skype, google, get on the website.. - experience internet on the road (every second)

reinvents interaction models - More facebook going on in mobile phones than in desktop - React and adds on new features to make it even better in mobile phones

Has built in personalization - adding pictures, apps, videos - individuals (fit to your needs) - mobile world is personal (hard to share with others at the same time to see on the same small screen)

Knows where we are - may have trouble - but also advantages like finding lost kids - in Marketing: Apps that provide promotions or discounts around stores

Microtasking - doing small things on the phones, not so big (like emails, excel sheet) - help do certain things (specific thing to add value on users) - softbranding

Is sensory (touch, hear, sound) - mainly “touch” changes everything, but not actually a new invention - strengthen the functions on “Touch”

Augmented - an additional tool to give more functions - give images to show clearer information

Convergence - use different technologies to do one task - not to replace everything, but an add-on to add value

Youth movement - same tool on different levels - same iphone with different apps according to age differences

__Semester Break Trip - Video Creating by Animoto__
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__Social Media__
media type="youtube" key="7XgtxAg-TSk" height="390" width="640" media type="youtube" key="apUtmzbx3vo" height="390" width="640" The Tunisian revolution had decisively triggered the unrest in Arab World. Al Jazeera is the most popular television channel in the Arabic world. It reports the events in Tunisia, Egypt, Libya, but the information in Bahrain was limited becuase of the Qatari government. A survey is conducted about the impact of social media to Arabic world, it shows individuals use multiple combinations of tags to focus on a single country, and furthermore tags for Libya and Egypt had outnumbered others including Morocco and Yemen. Social media on website, like Facebook and Twitter, had a rapid dissemination to the whole world especially to the Arab states, however, the social media had ailed to trigger in Saudi Arabia. YouTube remains critical in the unrest, but not yet replaced by the major stellite channels.
 * What did social media do for the ongoing unrest in the Arabic world? (try to compete Egypt and Libya)**

Also, there are actually some differences between the protest in Egypt and Libya. Libyan security forces were extremely violent, but in Egypt eventually became more non-violent as the military refused to attack protesters. There are more regionalism in Libya, people are isolated from the West for decades and they are more spontaneous with the battles. However, the Egyptian were more dependent on the West's support with strong leadership in coordination. Egypt forced various companies to turn off their services to show how centralized the Internet becomes. This issue enhances the social media tools underly social, economic and political issues. Some news mentioned that the Libya was inspired by Egypt in its internet blackout.

Social media allows people to interact and collaborate with each other in a virtual community, which means people could share with each other what they have experienced in travel or look at the favourites choices or trends of others. In hospitality and tourism industry, organizations could set up a common community page for themselves and update what news they are having, for example, promotions of early or last minute bookings, and also share virtual images and photos which gives a tangible feeling to visitors how the hotels or the destinations look like. Travelers could share with others their unique experience in which hotels or destinations to express their opinions on social media network. Hence, organizations could also have close contact with past customers, or potential customers to create customer loyalty and brand image. They could also review the feedbacks given and get the first insights of what customers really expect to create respective marketing plan to attract them. media type="youtube" key="hyhmiY03zZ0" height="390" width="640" Here is an example of how Accor achieve in social media marketing. media type="youtube" key="LpnOJ-BwQnk" height="390" width="640" and Shangri-La has actually the biggest Facebook page among all hotels in the world. media type="youtube" key="53MFbjqrAKE" height="390" width="480"
 * What did social media do to tourism industry? Showcase samples.**

__**RECKLESS - Cornelis Funke**__
http://www.recklessthebook.com

1. Why does this book have a website? - Target Market - Control word of mouth despite searching the book reviews from third person’s website

2. Why are the movies/interviews in youtube? - Help promotions of youtube because it is easy to be found - Enhance interest of readers with sound and visual - Count the numbers of people viewing - Search information of the book directly from youTube - Free advertising by using youTube - Give information of the entire publisher by youTube linking

3. Who owns youTube? - Google

4. Fast indexing by google - No use of tags, but the website address itself helps Google to search it directly with the book name “Reckless” and “Book”. - The movies linked with youTube in the website could help searching and positioning in the first page in Google because Google owns youTube and it helps promote -

**__Metatags__**
IE> Page> View source -always shows on the top of IE -important in google: easy to search for the results

-Shows the text below the title or link in google -Important for people to look at the description and determine which one is worth to look at
 * - =”description” content….**

-lists the keywords that people would search in search engine -if putting too many keywords or something irrelevant (competitors’ names), or Google finding many hits or clicks only last for 1 second, google would block the webpage
 * - =”keywords” content…**

__**Comparing Restaurants on Metatags**__
Examples: California Pizza Kitchen Restaurant http://www.cpk.com/ Keywords: The website uses 13 keywords. They are mainly focus on the restaurant name, short-form, and the main selling point of the restaurant, which are made to order, and convenient for take-away. Also, there are other points such as locations, menu and nutritions which engage people who search for eating healthy foods with the menu in specific locations. Descriptions: The descriptions are factual that they include the main dishes and recommendations from the menu, and also state the advantages of ordering online and take-away. The metatags used in this restaurant show people would really like to have pizza, but not as a fast food.

Competitor: Pizza Hut http://www.pizzahut.com.hk The Pizza Hut uses JavaScript in the website and it does not use any metatags. However, the website is managed by WebCMS, Content Management System. Pizza Hut is a large chain restaurant and it may have pay for a management team to maintain the website, therefore if we search "pizza in hk" we can still easily find Pizza Hut as the first website to appear in Google. This shows that California Pizza Kitchen still needs to do more on marketing to increase the ranking in search engine to improve its marketing techniques on the Internet.

__**How to build a website?**__
1) Create idea on the website 2) Identify market 3) Determine keywords and research on any potential market 4) Register a domain name and choose a web host 5) Research online website building services - Use HTML or CSS code to make desktop publishing software 6) Choose a programme language - HTML - XHTML - CSS - Javascript - PHP/ASP - Wordpress - AJAX 7) Use a static site generator 8) Use keywords to target audience in search engine ranking 9) Upload the website - Upload FTP using FileZilla 10) Test drive the website 11) Inspect the website

Advanced L & W $ 14.95 $ 24.95 Pro L & W $ 24.95, $ 39.95 || $ 99 || 1 and 1 29 USD Startlogic 39.95 USD || Amen 3 USD Amen 7 USD || Advanced 350 MB Pro 500 MB || 250GB Hard drive, 2GB to 4GB Ram || 50 GB 2000 GB || 1 GB 100 GB || It won't be having system down.  · It's a good idea for a user to estimate how much space the user needs disc. <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · reliable web presence without having special technical skills || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · High quality solutions <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Have a longer history of reliability <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · More flexible than shared hosting because organizations have full control over the servers <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Offer less overhead and larger return on investment <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · No need to buy own equipment <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Come with high speed servers which are robust <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Does not actually require updating and maintenance || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Support virtual webhosting generally offer round the clock support <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Flexible you can try variety of features without the burden of long-term commitment <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Cost virtual web hosting is a great value for small or medium companies on a tight budget. <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · You can choose from semi managed hosting where the web host handles some maintenance and fully managed services. || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · economical option for hosting <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Many people share the overall cost of server maintenance. <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · must include system administration since it is shared by many users; this is a benefit for users who do not want to deal with it || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Must feel you can trust the company that is supplying this service to you. <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · less control of your server <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · allows bots and other harmful malware to creep across the partitioned platforms and destroy your data || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Quite difficult to afford the monthly fees for individuals <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · More expensive than shared hosting services <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · More expensive than shared hosting services <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Need to recruit IT staff with technical knowledge on the hosting <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Clients do not have physical access to the server <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Could lose data if the web-hosting is not good || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · more expensive than shared hosting <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Risks. You may end up sharing an IP address with scammers, spammers, or adult sites <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · limitations Since you share the virtual host's services with your provider's other clients, your customers compete for access <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Control. Virtual hosting users share software components. The result is an inability to configure individual settings || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · They do not properly support secure websites (HTTPS). <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · They will not work with browsers that do not send the hostname as part of requests <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Resource limitation -everybody uses the same memory, CPU and Hard Drive <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Low security level ||
 * || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Standard web || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Dedicated web || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Virtual web || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Shared Web ||
 * <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Definition || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Web Hosts allows individual and organization to make their own website via Worldwide Web. It also defines as companies having a space on the server they own and for use for their clients. || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">A dedicated web hosting service is a service which the client leases an entire server and not sharing it with anyone; they have full control over the servers. It is a typically rented service. The user rents the server, software and an Internet connection from the web host. || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Virtual has a higher performance server of hosting company and thus visible to millions of people. || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">A shared web hosting service is where many websites reside on one web server connected to the Internet. Each site "sits" on its own partition, or section/place on the server, to keep it separate from other sites ||
 * <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Cost || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Basic Linux & Window $6.95 $11.95
 * <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Spaces Available || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Basic 200MB
 * <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Advantages || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · It's not difficult to get since there are thousand available.
 * <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px;">Disadvantages || <span style="line-height: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding: 0px; text-indent: -18pt;"> · Monthly payable depends on the disc space.

<span style="font-size: 1.3em; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**__Revenue Manager__**
Revenue Manager ABC Hotel Jakarta, Indonesia **__Job Description__** **__Job Information__** **Job Title** – Revenue Manager **Reports to** – General Manager **Department** – Revenue Management

**__Summary of Main Duties__** · responsibly for maximizing the room revenue on a daily, monthly and annually · setting hotel rates for every night · forecasting room revenue · should give ideas to Sales and Marketing department · Ensure inventory and cut-off dates are managed according to demand · Must know what other hotel’s pricing strategies are · Prepares forecasts and chairs the Revenue Meeting · Determines and implements pricing strategies and circulates the recommendations · Nurtures relations with internet partners · He updates rates and restrictions throughout all distribution channels

**__Principle tasks__** Responsible for optimizing the hotel’s and RGI (Revenue Generation Index – measuring the hotel’s position as compared to the competition) global sales revenue; His/Her role is essential within the hotel. Working with Senior Management, he/she takes part in determining budget and strategy. He/She is accountable for their implementation. He/She is responsible for pricing strategy and for optimizing inventory. He/She must provide a global perspective on Revenue Management to the whole hotel.

**__Job context__** **Contacts** – Sales and Marketing Staff / Manager, Finance Staff/ Manager, General Manager, Front Office Staff / Manager, IT department **Level of Supervision** – General Manager **Physical Condition and Demands** – Ability to work long hours, flexible in working hours, should be in a healthy state

Revenue Manager ABC Hotel Jakarta, Indonesia **__Job Specification__** **Job Title** - Revenue Manager **Knowledge** · Candidates with specific experience in the Jakarta market will be highly considered · Proficient in Microsoft Word, Excel and PowerPoint · Good quantitative skills · Advance problem solving capabilities · Must have advance knowledge of Excel (incl. Macros) and other statistical, analytical or modeling tools · Knowledge of property level pricing and revenue management “leading practices” processes, methodologies current and emerging technologies **Skills and Abilities** · Excellent oral and written communication skills · excellent organization skills · appropriate professional appearance and demeanor · Ability to deliver presentations in a concise, well-organized manner · Should be able to speak Indonesian · Fluent in English both oral and written **Personalities and related characteristics** · Ability to work well under pressure · Strong leadership, communication influencing and presentation skills · ability to demonstrate initiative and creative problem solving in a collaborative · team oriented environment **Work history** · Strong experience or adaptable training in the use of automated systems · personal computers and software programs · Significant team development and leadership experience **Education** · Bachelors or Masters Degree in Hotel Management, Business, Finance, Economics, Statistics or relevant field of work · Minimum of 3 years relevant work experience in pricing and revenue management at a senior level **Earnings** · 35,000 USD / Year **__Reference__** __ http://www.ehow.com/about_6545224_hotel-revenue-manager-job-description.html __

__ http://www.concorde-hotels.com/en/Careers/opportunities-other.aspx __

__ http://www.payscale.com/research/US/Job=Revenue_Manager/Salary __

__ http://www6.jobirn.com/?q=hilton+revenue+manager+jobs __

http://careers.choicehotels.com/careers/jobDetails.html;jsessionid=3DEE1B90EF45355D96170838DC574834?jobTitle=Director%2C+Revenue+Management+Consulting+%26+Property