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Web hosting

__**How to build a website**__ There are eight steps involved in publishing a page.
 * 1) define objectives
 * 2) design web pages
 * 3) download an HTML editor from the web
 * 4) construct the site
 * 5) find a web server to publish
 * 6) copy the pages to the web server
 * 7) promote the website track
 * 8) track the hits and fine tune

It is important to have clear goals and the objectives should drive the content and the design of the site. Define target audience.
 * 1. Define objectives**

Determine the mood of the website. Decide on factors such as the use of ambience, graphics, animation, music, text fonts, navigation. Maintain the same theme and conventions throughout the site for consistency. Add photos, graphics, music and video to make the site more interesting but do not overdo it as large file sizes would take longer time to load. Each page should have at least a common header, footer and navigation menu. To make the web page more attractive, structure the web pages using "tables" or "divisions". Tables are fast to load and are easily generated from most HTML Editors.
 * 2. Design web pages**

An HTML editor is a tool that generates a computer program in HTML using a sophisticated word processor. There are many good HTML editors available and many are free.After downloading the program file, install the HTML Editor on the machine.
 * 3. Download an HTML editor from the web**

Firstly, familiarize with HTML editor. HTML editors let users insert images and create hyperlinks to other pages. Hyperlinks are words or graphics on a web page that, when clicked, take the visitor to another page or another web site. To add a hyperlink, highlight the text field or graphic, select the hyperlink icon and specify the full destination address (URL). The file name for main page should be "index.html". All web page file names should end with ".html".
 * 4. Construct the site**

Copy the page and all graphic and music files usesd from user's computer's hard drive to a web server (computer).Some internet service provider (ISP)provide free web hosting to its customers. Instructions on how to upload files to the web server would be given when user register for web hosting services,.
 * 5. Find a web server**

To upload files, user would need a web browser such as Netscape or Internet Explorer. Alternatively, free FTP software (File Transfer Protocol) can be used. After uploading all files, test the page on the web server and ensure that it functions properly and that all files have uploaded correctly. And also test the page using a different computer to ensure that graphic files are being read from the server and not from user's hard drive.
 * 6. Upload web page**

Web page promotion entails registering user's URL with one or more search engines and portals. User should take advantage of meta tags and use them wisely.
 * 7.Promote web page**

Track regularly for visitors to the website as it provides useful information about website visitors which could be used to improve web content, navigational structure, refine meta tags and develop strategies that will improve user's site's visibility in the major search engines.
 * 8.Monitor web traffic**

Reference: [|www.build-website.com]


 * __META NAMES__**

The restaurant which i have choosen is Tampopo in Singapore. []

The website uses meta title, description and keywords. The title includes Tampopo/Tampopo Deli/Tarafuku. This is good and direct as it allows me to find Tampopo on google straight away. It is the first website that appears when i google Tampopo.

Some keywords used on search engine would include japanese food, japanese cuisine, japanese dessert, tampopo, tampopo deli, tsuru tsuru tei, tomton,tom ton, japanese fish market, tarafuku, black pig, ramen, udon, don, sushi, sashimi, shabu shau, takagi. These are the various outlets that are under the same company as Tampopo and the food items that they offer. This is considered good as Tampopo would appear on google page when internet users key in these keywords, hence maximizing its internet presence.

The description is "CFC plans to introduce more Japanese cuisine that is not common in Singapore. We are always on a constant look out for research materials on Japanese cuisine originating from Japan and regularly introduces them to customers. We hope to bring Japanese food dining to the next level of appreciation to customers in Singapore. Our Outlets include Tampopo, Tampopo Deli, Tom Ton, Tsuru Tsuru Tei and Tarafuku." The description clearly explains and give internet users some information on the company.

Currently the restaurant has 55 links on the internet. This is relatively little as compared to other japanese restaurants in Singapore. I googled "japanese food" but was not able to find Tampopo, instead, other restaurants' name were found. Below are the restaurants that were found on google most often during my search.

Waraku: 685 links Bishamon: 237 links Sushi Tei: 130 links Shin Kushiya: 96 links


 * What did social media do for the ongoing unrest in the Arabic world? **

Social media played a role in the spread of live information about the happenings in Egypt to the locals and also to the rest of the world. This thus affects how Egyptians react and how the world sees the crisis. The use of social media such as Facebook, Twitter and Youtube enable Egyptian activists to share information, leave comments, and organize protests. Facebook was used to spread the details of the various demonstrations such as the location and time. Twitter was used to voice out comments and update people with the latest news. Without these social media, fewer people would have known about the protests in Egypt and probably fewer people would join the demonstrations. The combined effects are the mobilizing and rousing of the unrest. Even though the internet and mobile phones were being shut down to ban the use of Facebook and Twitter, Google created Speak2Tweet which allows Egyptians to leave voice messages that were posted to Twitter. Therefore, social media serve as tools of communication and speed up the process of protests in Egypt.


 * What did social media do to tourism industry, showcase samples. **

Nowadays travellers are becoming more on-the-go and hyper-interactive. In the past people usually look at travel magazines or look for a travel agency to find out more about travel destinations before they decide on a place to visit. However, as social media become more common and useful, people switched from these information sources and instead they would do research on websites like trip advisor, look for photos or watch video on youtube and facebook. In addition, many organizations in the tourism industry such as hotels, restaurants and travel agency also use social media for marketing and increasing their brand awareness.

An example would be the Best Western hotel chain. As an effort to expand brand awareness and develop loyalty, Best Western launches an iPad application “Best Western to Go” which allows travelers to plan trips, book reservations at more than 4000 Best Western hotels worldwide, and share their travel adventures and pictures with friends and family through email or facebook while travelling around. “Best Western to Go” users can create their travel route by keying in addresses of nearby attractions and restaurants and using the GPS-enabled map to navigate around. There is a trip saver tool which allows users to save past or future trips, such as their favorite locations visited during the trip. Other “Best Western to Go” features include Photo and Description Capabilities, Organization and Visibility.


 * How active are yourself in Web2.0, what role does it play in your life (private, student)? **

I would consider myself to be a quite active user of web2.0. The few web 2.0 tools/applications that I use include Google, Youtube and Facebook. Google is a very convenient search engine that I used frequently for research purposes. Youtube is an entertaining application as I could search, watch and also share videos that I like with others. As for facebook, I do check my account everyday but not every hour, perhaps twice a day just to check for some updates. Personally I prefer not to expose too much of my private life on social media as I feel that the power of social media in intruding one’s privacy is too strong and there are definitely many downsides to that. However, I do find social media like Facebook very useful as it allows me to keep in touch with my friends in other parts of the world and get updates about them just by visiting their profile page. Overall I feel that web2.0 is good as it allows people to share, play, and communicate with others everywhere.

References: [] []

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