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L Ritzel, chapter written for a book published in 2011 for for IE University's new Master in Organiztional Leadership “Augment Your Business Reality with New Age Web Tools” (available from course moodle)
 * Reading**

Must read websites for hospitality professionals2.0

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**Research activity 2: social media** [] read article Social Media on the Rise for Business [] read article What Makes an Exceptional Social Media Manager? [] read article and infograph #E2sday: The Hectic Schedule of a Social Media Manager [] lots of social media monitoring tools Research on your own how social gaming helps Japan earthquake victims **Research activity 3: sensory web** [] read article How the Tablet Will Change the World

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